DR4WARD

What Are The Top 5 Reasons Why Word Of Mouth Chatter Matters To Your Brand? #infographic

What Are The Top 5 Reasons Why Word Of Mouth Chatter Matters To Your Brand? #infographic

TalkTriggers

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DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design.

Also, find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Follow DR4WARD on Twitter: @DR4WARD

How Do You Define Your Digital Marketing Goals To Form Your Strategy and Tactics To Reach Your Target Audience? #infographic

How Do You Define Your Digital Marketing Goals and To Form Your Strategy and Tactics To Reach Your Target Audience? #infographic

GravyTrain

Guest post by: Xiaoye Zhou

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Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

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Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

How Is Ecommerce Inbound Marketing Changing The World? #infographic

How Is Ecommerce Inbound Marketing Changing The World? #infographic

By HubSpot

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Keep Digging for Worms!

Guest post by Brianne Boysen

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Eurobest Twitter Roundup (Curated List) of the best Tweets

I've listed (curated) some of the best live Tweets below from Eurobest, the European Advertising Festival, Europe's creative festival and awards. 

You can see Eurobest TV for live interviews with speakers and find out what your colleagues in the industry are learning, discussing and celebrating.

You can see the Eurobest Full Program for a list of topics and speakers.

I was not able to travel to the Eurobest event held in Amsterdam on November 25 - 27, 2009. However, I was able to participate in the discussions and follow the live stream by following Realtime Twitter Search results for #Eurobest and following attendees on Twitter and got a lot of great ideas and information.

 I look 4WARD to your feedback and hope you enjoy the Real Time (Curated Tweets) from Eurobest.

Keep Digging for Worms!

Curated Real Time Live Tweets from Eurobest in Amsterdam on November 25 - 27

DR4WARD: Conclusion after 3 days #EuroBest Let's go make good ideas instead of case studies on (alleged) success of those ideas. via @RogerCornelisse

RogerCornelisse: Conclusie na 3 dagen #Eurobest: laten we weer goede ideeën gaan maken i.p.v. case studies over het (zogenaamde) succes van die ideeën. #in

DR4WARD: No worries @dabitch Great example of sharing. I appreciate your hard work. Thank you #eurobest

dabitch: @DR4WARD Sorry about loosing battery and jaggedy sound due to wifi being shite at #eurobest ;)

waariswallie: Enjoyed #Eurobest very much!!

dabitch: Do not miss watching jury members DISS bad ads, and "arrogant ad people" as well. Now with unborked link: http://bit.ly/5ARkOt (expand) #Eurobest

@edupou: Back from #Eurobest. Jorge Calleja rocks: http://ow.ly/Gdl6

AndradaMorar: Yep. A wow seminar by all means "F*ck digital...." Great content, great and fresh story visualised by 2 hot speakers #eurobest

miku585: Tony Hogqvist making a point of misusage of technology. Just because you can do something doesn't mean you have to do it. #eurobest

AndradaMorar: "Cars micro sites are usually the perfect example of sites coming from hell" - talking about overdoing and overloading it #eurobest

JuliaBanana: Curious with the trend briefing at #Eurobest

gavrog: Ted, Tony & Mark discuss whether Digital Is Dead - packed auditorium! @creativesocial #eurobest http://yfrog.com/3nubjj

AndradaMorar: "F*ck Digital. Digital is Dead" - very cool, interactive, energetic and engaging seminar. #eurobest

AndradaMorar: After the Wired seminar, I totally realise how much I miss my stolen iphone :( #eurobest

svnierop: #eurobest Wired seminar: apps are really important, mobile in general even more. but the discussion about isn't really edgy

adland: Wired & Ogilvy - Live broadcast at #Eurobest http://adland.tv/node/148921 Dabitch

tromlov: @ScottSeaborn U from the audience http://twitpic.com/r5lyu #Eurobest

IN10: Sessie met Wired Magazine: the iphone app is yesterdays news. #eurobest

AllThingsM: Eurobest room 101 with the jury presidents - Live Broadcast form #Eurobest http://bit.ly/6VEfm4

adformatie: #Eurobest leesvoer http://bit.ly/6cD87R

kriss_creol: http://twitpic.com/r5l13 WIRED about to go on stage at #eurobest

Tabanca "I Don't Know The Key To Success, But The Key To Failure is To Try To Please Everyone." Bill Cosby #Eurobest

Tabanca Best use of social media - 'Your Area' from adidas originals - how a global brand can be locally relevant in social media sites #eurobest09

Tabanca Instead of linking people to its website, adidas originals have created a local tab in facebook http://tinyurl.com/kr47jv #eurobest

Tabanca "Web 1.0 was building from scratch, Web 2.0 is all about building w/blocks" @martner & @vonsydow on remix culture #eurobest

adland: Eurobest room 101 with the jury presidents - Live Broadcast form #Eurobest http://adland.tv/node/148920 Dabitch

IN10: Ik zal dit weekend even de hoogtepunten op een rijtje zetten. #eurobest

N10: De sessie met Contagious magazine was echt enorm inspirerend met fantastische voorbeelden. #eurobest

eurobest: All #Eurobest Jury Presidents are on stage presenting a concept in advertising that they hate. Ha!

adland: Contagious Trend Briefing - LIVE broadcast from #Eurobest http://adland.tv/node/148919 Dabitch

miku585: Paul Kemp-Robertson: "Technology is there for the gaps in society." #eurobest

adformatie: #Eurobest Fallon's Kristina Wilsher replaced McDonald's and talked about how they turned Cadbury and Skoda-brands around. ' Just be brave'

IN10: Goed verhaal over hoe ze Skoda hebben overtuigd om een auto van cake te maken en cadbury om een drummende gorilla te schieten. #eurobest

N10: Sessie nummer 2: Textappeal en Fallon Londen over Turnaround Brands. #Eurobest

greatwhitepanda: See the Eurobest 2009 Shortlists. Lots of Belgians, there. http://bit.ly/6wGsOJ (expand) #eurobest #creativeads #awards

miku585: Listening to the young creative presentations in Eurobest. Sweden is on stage. #eurobest

Tabanca: Quotes from yesterday's 180 #Eurobest seminar: "The Only Thing Standing Between Me and Genius is Myself" Woody Allen

IN10: Eerste sessie van vandaag: Grey Amsterdam - From champagne to lemonade. #eurobest

eurobest: Our young creatives are presenting their entries in the Young Creatives Integrated Competition. Open to all in the Amvest Hall at #Eurobest

N10: Op weg naar de derde en laatste dag van #eurobest. We hebben nog een aantal sessies van o.a. Contagious en Wired voor de boeg.

FinchFactor: Thanks to everyone who came, laughed, sneered and threw salad vegetables at 180's #Eurobest seminar yesterday. Feisty fun.

markvoer: on my way to the last day at #eurobest

SanderMobile: #eurobest looking forwards to going to Eurobest today.

minuseleven: against all my odds. had engaging and entertaining talks at #Eurobest drinks @clubnl.

tromlov: This is very good ! Whose idea is it anyway by Naked. Don't overestimate the brand. http://bit.ly/5OhRtT (expand) #eurobest

TheSocialCMO: RT @Lot alex dale cmo microsoft on social media: #eurobest : younger equals more social http://moby.to/p293za #socialCMO

tromlov: The grapevine seeds that the Danes will have a great evening tomorrow.... Suspicious amount of people 'passing' by Amsterdam.. #eurobest

FinchFactor: From Champagne To Lemonade: @GreyAmsterdam talks about the ad industry at #Eurobest, Friday 9.30. It'll be a cracker.

s_creol: Chris Barber, our client and big digital marketing honcho at adidas, rocked the house at #Eurobest http://bit.ly/8kfGT1 (expand) (via @jfbouchard)

B__REEL: RT @adland: Peek in on B-Reel's seminar at #Eurobest http://adland.tv/node/148915

mjmetekohy: At bureau pindakaas for after #eurobest drinks http://myloc.me/1IVl4

markkenny: All the European advertising bigshots are in Amsterdam for #Eurobest I feel old and "not with it" while I work late making advertising

dabitch: http://twitpic.com/r1iq9 - Why yes #eurobest

SandraTweet: RT @adland: "we don't make brands, people do" tutssel #Eurobest

TheStyletweets: @jacquelineS presents #eurobest wearing jeans . ohh wel its a creative event http://moby.to/fkqqbb

Riesjdabietsj: RT @wabol: Leuke discussie bij #Eurobest: the online sphere is quite raw. Brands will have to acknowledge they're not in charge. Be humble.

Lot: @jacquelineS presents the nl social campaign for windows7 'from mindshare to heartshare' #eurobest Nice!! http://moby.to/iatdge

koningwoning: Crap crap crap crap - again no time to do what is needed! till next year #eurobest - hello feet in mud!

ontagiousmag: Nick Bailey@AKQA at #Eurobest. The tools may have changed but stories always win. Hemingway's best: 'For sale: baby shoes, never worn'

contagiousmag: Contagious is at #Eurobest. Paul speaking tomorrow (Friday) at 11.10. The Future in 4D: Brands, Communities. Content & Technology

Lot: alex dale cmo microsoft on social media: #eurobest : younger equals more social http://moby.to/p293za

Lot: Brilliant! alex dale cmo microsoft on social media: #eurobest 'the new new is old'

IN10: "Our fundemental social behaviour has't changed. People still do the same things they always do, they just do it online now". #eurobest

markvoer: now on stage at #eurobest @JacquelineS on social media

dabitch: I thought @adland's word on two Grand Prix at #Eurobest would have retweeted around the earth by now.

eurobest: A journey through social media. The Microsoft Advertising seminar starts now at #Eurobest

IN10: Erg onder de indruk van de sessie van AKQA. "We have all become publishers". Mooie voorbeelden: Nike Bootcamp en Fiat ecoDrive. #eurobest

RogerCornelisse Looking forward to next session from AKQA at #Eurobest, about the role of the copywriter in the digital age.

IN10 Live demo van Cai (Creative artificial intelligence) door BESC EuroRSCG. #eurobest

miku585 Checking out the presentation for C.A.I. Machine makes advertising with artificial intelligence. Sounds weird and it is. #eurobest

DR4WARD Check out #Eurobest TV for interviews with speakers and delegates http://www.eurobest.com/eurobestTV/ via @Eurobest

svnierop #Eurobest 180's improvised seminar about failure was entertaining!

adland http://twitpic.com/r07f4 - Good vs bad #eurobest

ZoSociaal Post it on youtube RT @augurken: Dure bureaus laten hun SLECHTSTE werk zien. W+K, Indie, BSUR, 180. #eurobest ^ks http://yfrog.com/1yze5bj

mtirion Relaxing, waiting for the train under the twitter tree at #eurobest. Finished my presentation some time ago. http://yfrog.com/37a45j

IN10 Het onderwerp: bad advertising and what we can learn from it. #eurobest

AllThingsM StinkDigital and TribalDDB talk about TheCarousel - LIVE from #Eurobest http://bit.ly/6RsRiM

superhuub Een stukje #180 thinking @ #eurobest http://yfrog.com/1ds9ij

NPFoppen http://twitpic.com/qzzmb - Interesting presentation by Leo Burnett at #Eurobest

adland Stinkdigital & tribalddb now #Eurobest http://adland.tv/bambuser talking about carousel LIVE now

adformatie Dossier #eurobest Four (m)ad men in Amsterdam http://www.adformatie.nl/achtergrond/bericht/eurobest-four-mad-men-in-amsterdam

adformatie Dossier #eurobest A tale of two creative islands http://www.adformatie.nl/achtergrond/bericht/eurobest-a-tale-of-two-creative-islands 

adformatie Dossier #eurobest Islands http://www.adformatie.nl/site/pagina/islands/ 

adland The most important thing to me is not how you connect to, but how you connect with people. #Eurobest mark tutssel

adland "we don't make brands, people do" tutssel #Eurobest

augurken 60% penetratie van silverlight in NL in 2 jr. Klinkt veel. Maar je kan dus nog geen campagne doen in alleen silverlight #eurobest ^ks.

wabol #Eurobest quote: advertising is never about selling alone, it should always begin with connecting brands to audiences  

IN10 Posters are on off the oldest forms of communication. They are not history yet. You have to make them come to live in the street" #eurobest

augurken Microsoft presenteert de creatieve mogelijkheden van hun nwe platformen.... Op een Apple! #eurobest ^ks http://yfrog.com/1d5znnj

tromlov Best seminar so far - by far. Naked sez interesting things. http://bit.ly/BE31r #Eurob

miku585 People are the best marketing directors. People define brands and purpose of the brands. #eurobest 

IN10 Heerlijk verfrissend tussen al dat digitale geweld en gepraat over connected consumers, remix the web & user generated content :-) #eurobest 

IN10 Sessie nummer 3 vandaag: Leo Burnett. Twee old school creatieven, met old school werk en een old school presentatie. #eurobest

adland http://twitpic.com/qzs8f - Worst job ever #eurobest 

miku585 We're in the people business #eurobest 

NPFoppen http://twitpic.com/qzrjd - Interesting seminar + short workshop by Hyperisland at #Eurobest  

augurken Open source advertising #eurobest ^KS

IN10 "How do agencies adapt to this new reality? They have to become fluid distribution model. Brands still want 1 point to talk too". #eurobest

AllThingsM Naked: Whose idea is it anyway? #Eurobest Live http://bit.ly/5z1HBT

eurobest Tutssel & Tutssel are taking the stage at #Eurobest now to discuss the ideology of Leo Burnett and The Brand Union.

adland Stereo live feed from Naked now as phonebattery soon dies. See http://adland.tv/bambuser #eurobest

augurken Naked sessie #eurobest: "Reclamebureaus worden intermediair van creativiteit ipv leverancier." Randstad/JWT

IN10 "When you accept that you are no longer in control of the brand, you need a different toolset". #eurobest

wabol Leuke discussie bij #Eurobest: the online sphere is quite raw. Many brands will have to acknowledge they are not in charge. Be humble.

dabitch @GirlsOfFlorida Hela snacket ligger på adand. Kolla: http://adland.tv/node/148909 #eurobest #svpt  

dabitch Naked are having a very interesting chat "Whose idea is it anyway?" watch live: http://adland.tv/node/148916 #Eurobest 

adland Interesting points Naked #Eurobest - "don't steal my DIY creativity and sell it back to me".

krijns Ik wil ook zo'n beamer #eurobest http://yfrog.com/auf4zj 

adland http://twitpic.com/qzmki - Yakult seminar room #eurobest

adland Peek in on B-reel's seminar at #Eurobest http://adland.tv/node/148915 

tromlov In eastern Europe or Asia, your target group is probably different from the west for the same product.. #Eurobest 

IN10 Eerste sessie van dag 2: Hyper Island: meet the talents. Eens kijken of we het geheim van de zweden kunnen ontdekken. #eurobest

NPFoppen http://twitpic.com/qzk5l - The Hyper Island Way at #Eurobest 

eurobest The first #Eurobest seminar of day two starts now: “the matter" on cross-cultural communication in the former Soviet Union

1872mm Voor iedereen die gister 'Crispin Porter +Bogusky and burt' seminar gemist hebben op #eurobest, zie mediastream: http://tinyurl.com/ybfvetn 

miku585 Woke up and ready for some more inspirational speakers at Eurobest. Still impressed with Adam Buxton yesterday It was great. #eurobest

adland We have the front door open, we have the back door open, that way we have fresh air flowing through. Change is good. Paul Lavoie #Eurobest

adland Looking forward to at 180's #Eurobest seminar, 2pm. Moderated by @FinchFactor. Panellists W+K, Boards Mag, BSUR. http://bit.ly/6xnWby  

IN10 Mac opgeladen, telefoon opgeladen, koffie. Helemaal klaar voor dag 2 van eurobest 2009. Verslag van deel 1 komt eraan vandaag! #eurobest 

hassontwins "Brands should not talk about themselves, they should talk about what they love." RT @RogerCornelisse: #Eurobest 

directdaily Photos of day one of #Eurobest 2009 at http://www.eurobest.com/gallery 

gavrog 'motorbike' for KTM Sportmoto by ddb Istanbul #eurobest http://yfrog.com/3l989j

gavrog 'beach' - ogilvy France. Love the melting bikini ;) #eurobest http://yfrog.com/1evatj

gavrog 'toybeast' from ddb Germany. Like it #eurobest http://yfrog.com/1e9j1j

eurobest Adam Buxton is FUNNY. BUG's music video session is in progress at #Eurobest.

miguelbemfica Please dear Brand, do not talk about yourself. Talk instead about what you love, says W+K Amsterdam #Eurobest

adland Gideon is being grilled on crowdsourcing after his speech #eurobest

Shalmor Gideon Amichay Chief Creative Officer @Shalmor presenting at the pecha kucha #eurobest 

waariswallie If you want to know what's awesome; ask Jeff Kling. Cool seminar! #Eurobest

directdaily Dimitry Michels at #Eurobest. If you talk to people the way advertising talks to people, they would punch you in the face!

tromlov From 'big ideas' to 'irressistible brands' #eurobest glue 

adland So far at #eurobest all lectures say in essence: brand, know thyself

simonvano "In a modern world we are at risk of losing our stories" Brian Elliott - AmsterdamWorldwide #Eurobest 

tromlov Listening to cultural rules to remember. NeXT up #pechakucha Berlin i Amsterdam.. Cultural mix #eurobest 

directdaily Brian Elliott of Amsterdam Worldwide is discussing the uses and abuses of national origin in advertising at #Eurobest (via @eurobest) 

BasUytdenhouwen Jeff Kling is awesome. #Eurobest

simonsayses #eurobest Bob Ross is awesome: true!

DR4WARD Thank you to all sharing live updates from #Eurobest Advertising Festival & Eurobest Awards, Europe's biggest advertising awards @Eurobest

RogerCornelisse Jeff Kling (W+K) is awesome at #Eurobest: "Brands should not talk about themselves, they should talk about what they love." #in

svnierop #Eurobest Jeff Kling had a hilarious speech about how case studies suck and what he thinks is awesome and why brands with an opinion are too

simonvano Found myself rather looking at the 'projected person' instead of looking straight to the stage, mm interesting.. #Eurobest

eurobest Wieden+Kennedy are on stage ... presenting 'Show Me The Ad, You Motherf*****' at #Eurobest

hassontwins Video: http://bit.ly/7ZZyL5 #eurobest 

iboy Loving the @screenagers coming soon sites. Could win a #eurobest :: http://bit.ly/ph7km and the original http://bit.ly/5ckSs8

adland #eurobest, rather empty and we're still showing keynotes that don't work properly. Doesn't feel very creative or 2009.

weloveviral #Crispin Porter + Bogusky and Burt at #Eurobest - #LIVE http://tinyurl.com/yavkxq4

Janne Cappuccino met hartjes drinken. Zo meteen eindelijk de workshop 'decoding email marketing' van FEDMA #eurobest 

gavrog #eurobest from above http://bit.ly/6bjuZv http://yfrog.com/1efgpj 

adland @vonsydow I know it didn't feel like it, but talking to me was actual work. ;) #Eurobest

adland Paul Lavoi lecture - more like a show - at #Eurobest http://adland.tv/node/148910

jenniferlyonb @bruceyang Maybe #Eurobest is live streaming; they're certainly filming. Interesting Facebook innovation talk on right now.

jenniferlyonb My #Eurobest talk went well! Topic: the importance of trust in making erotic film. (Extremely imp't, as you can imagine.)

BasUytdenhouwen I liked his guest speakers, but would have loved to hear Paul Lavoie talk a bit more himself. #Eurobest http://twitpic.com/qv2pw 

markcridge All set up for #Eurobest seminar today at 15.40 in Amsterdam, 'Being Irresistible' http://j.mp/8VgDqr with @martinbailie

svnierop #Eurobest started promising with seminars from Burt/CP+B & Taxi's Paul Lavoie talking with a race car driver and a pregnant porn actrices

simonvano #Eurobest is using signs all over saying "Think Inside The Box" ..?

Janne Music and brands-blog staat online. Nu facebook and adidas #eurobest

Shalmor our man at the #Eurobest tells the inside stories http://www.yr.co.il/blog/?p=3940

MSAdvertising next up: Facebook & adidas #eurobest... enhancing your international brand strategy!

IN10 En de laatste gast van Lavoie is Norbert the knife thrower die een kleine show opvoerd. Briljante presentatie van TAXI! #eurobest

corben_nk Seems like Trust is the theme... Btw he's not throwing knives, he's using a crossbow #eurobest

massive_music MassiveMusic presenting a Music & Brands session at #eurobest Amsterdam this morning http://bit.ly/7FjLaA

adland Norbert the knifethrower dresses like mad max + matrix #eurobest

corben_nk Now Taxi brings up Norbert the knifethrower... #eurobest

miku585 Beautiful. Details, details...#eurobest http://yfrog.com/4asvpwj http://yfrog.com/3l34217342j

miku585 Comics are art. Just funnier. #eurobest http://yfrog.com/1elo6qj

IN10 En de volgende gast in de presentatie van Lavoie is porno actrice Jennifer Lyon Bell. Ben benieuwd wat hij nu gaat vertellen :-) #eurobest

AndradaMorar Taxi invited the fastest pilot at dakar this year to speak about... Trust! inspiring! #eurobest 2009

VeryCherryCoCo Briljante quote: "Do it very good or do it very bad. But stay away from the middle. It's like a big oderless fart" #eurobest (via @IN10)

miku585 Placing a real-life Mercedes Sprintrr into a real billboard... True Greatness. #eurobest http://yfrog.com/1endzmj

visualviolence #eurobest Struggling on the YCC brief. We've got the big idea, now it's time to fill it in!

N10 "How about the future? More like content journalism than TV production. Brande content is the next big thing"#eurobest

miku585 Great talk by Richard Pinder, Publicis about contagious ideas & conversation changers. The future is about content journalism. #eurobest

Aemailmarketing On my way to Amsterdam. Speaking at #Eurobest in a few hours. Workshop: Decoding #email marketing. Any ideas? http://bit.ly/83N7tH

IN10 "The company and the brand manager is no longer the owner of the brand. The problem is they still think they do." #eurobest

IN10 Over het belang van analytisch."Love (good) metrics: anyone can learn to love relevant and accessible metrics." #eurobest

IN10: En nog 1: Do many things. See what sticks and put gas on the fire. #eurobest

BasUytdenhouwen #Eurobest http://twitpic.com/quszo

MSAdvertising http://twitpic.com/qurp2 look at our nice twitter "tree" on the MSA stand #eurobest... first seminars just started!

adland Check http://adland.tv/bambuser for live feed from CP+B talk at #eurobest now

adland Oh darn, im missing the massivemusic workshop while i watch CP+B &Burt #eurobest

DR4WARD I'm looking forward to Tweets fr @Eurobest Advertising Festival & the Eurobest Awards, Europe's biggest advertising awards #Eurobest

Twitter Roundup (Curated Tweets) of Laura Fitton's @pistachio presentation to AIM West

I've listed (curated) some of the great live Tweets below from Laura Fitton's (@pistachio) presentation "Twitter is Your Business" and included a brief video clip from her presentation to the AimWest 2009 Midwest Social Media Confab. 

An estimated 240 professionals and members of AimWest: The Interactive Association of West Michigan attended the day long event that featured Laura Fitton as the keynote speaker.  Unfortunately, I was not able to attend the event held on Thursday, November 19, 2009, in Grand Rapids, Michigan.  However, I was able to participate live by following Realtime Twitter Search results for #aimwest and got a lot of great ideas and information from Laura's presentation.

Laura Fitton (@pistachio Twitter) is founder of the world's first Twitter for Business consultancy, Pistachio Consulting, co-author of Twitter for Dummies, and now Founder/CEO of Twitter appstore Twitter appstore oneforty.  Fitton helps people understand why Twitter is a game changer and what makes Twitter so effective.

I look 4WARD to your feedback and hope you enjoy the Real Time (Curated Tweets) from Laura Fitton (@pistachio) presentation to AIM West.

Keep Digging for Worms!

Curated Real Time Live Tweets from Laura Fitton (@pistachio) presentation to AIM West.Real Time Live Tweets fro

KateWashburn: "The more I was a little personal in my professional account, the more things took off for me," @pistachio #aimwest (via @creister)

davevalko: @pistachio illustrates the future is mobile. #aimwest

namtrok: About 5-8% of the crowd is dedicated to Social Media in their Org. #aimwest

namtrok: @Pistachio hates the #retweet feature of #twitter #aimwest b/c no customization.

rickhopkins: poptarts are apparently the most popular food in the social media world... i've hard a lot about them today #aimwest

jcrowleygr: @ pistachio Per WalMart > Two products people most likely to buy in days leading up to hurricane? PopTarts and beer. #aimwest.

elementalprojec: RT @namtrok: Build a Culture first, then a biz around that.... good luck!! only top 1% can do that like Zappos #aimwest

cwadecom: Does Twitter still irritate your family and friends? @pistachio teaches people how to find the benefits, Laura Fitton oneforty.com #aimwest

whitemice: FB and TW combined have ~300M users (ASSUMING NO OVERLAP!) that is ~5% of the worlds population (6.5B). #aimwest

jcrowleygr: It is what you make it! RT @namtrok: Starting Twitter = like opening an email account & staring at an empty inbox: boring & stupid. #aimwest

derekdevries: #aimwest Corp. culture based on secrecy won't survive. U can't control I.P. or inside dirt - consumerist.com, wikileaks.org, versionista.com

DR4WARD: Great points on using Twitter/social media fr @pistachio at #aimwest. Thanks to all live Tweeting fr: event & extending the power of ideas

namtrok: Starting twitter is like opening an email account and staring at an empty inbox... boring and stupid. #aimwest

Twitter Roundup of Peter Shankman's (@skydiver) presentation to Haworth / American Marketing Association West Michigan

I've listed some great live Tweets below (including my own) from Peter Shankman's presentation "It's Not Web 2.0. It's Not Web 3.0. It's Simply Life." 

I attended the presentation Thursday, November 12, 2009, along with 150 plus professionals from Haworth and members of the American Marketing Association West Michigan.  

Peter (@skydiver on Twitter) is an entrepreneur, the founder and CEO of The Geek Factor, founder of Help a Reporter Out (HARO) (@helpareporter on Twitter) and offers new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service.

The event was held at the new One Haworth Center, an impressive example of sustainable design and organic workspaces. 

(Photo - Pictured - Peter Shankman and DR4WARD)

If you are interested you can take an interactive tour here:  One Haworth Center. 

Thank you Haworth for your support of AMA West MI. (@haworthinc on Twitter)

I hope you enjoy the real time Tweets below from the event and I look 4WARD to your feedback.

Keep Digging for Worms!

Real Time Tweets from Peter Shankman's presentation to Haworth / American Marketing Association West Michiganevent #amawmi 

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• DR4WARD: Thank you @skydiver for a great presentation. I enjoyed meeting you & look forward to sharing your ideas with students & colleagues #amawmi
• pauljendrasiak: Great seeing you yesterday at Peter Shankman @Adia815 @godleyju @pamelapat ! Hope you all have a wonderful weekend! #AMAWMI
• davevalko: Funny and highly informative presentation by @skydiver last night at #amawmi. Bonus points awarded for referencing Better Off Dead.
• davevalko: Great to see @Adia815 @shutterbugjen @daynabeal @cwadecom @843baba @drewveach and @ThinkCK at the #amawmi @skydiver event last night.
• slack: back from listening to a great presentation by @skydiver at #amawmi. Now to figure out what to do with this @poken.
• Meholland: Do you Poken? I bought one from Peter Shankman of Geek Factory today at the #AMAWMI event @Haworthinc. Now I have to find someone to Poken!
• DR4WARD: http://twitpic.com/paj8i - Dr4Ward & Peter Shankman @skydiver at Haworth & West MI AMA reception #amawmi
• amandavlhatter: RT @834baba: You want your customers to be addicts. Completely agree @skydiver, #amawmi.

The Future of Marketing - Cannes Lions

Day 4

Disclaimer: Unfortunately, today's blog will be rather short due to misplaced notes. Sorry!

Getty Images (Seminar)

The first seminar I attended today was hosted by Moderator Lewis Blackwell of Getty Images. This presentation/forum discussion was titled "Advertising Activism! New Secrets for Going Beyond Propaganda." As mention in many of my previous blogs, the Advertising world is evoling rapidly with the emergence of new technologies. The way consumers are engaged with new media content, whether it be strictly visual or an interactive experience, has given Marketers and Advertisers newer and modern opportunities to engage. A key message taken from the seminar had been, "Advertisers must embrace and align all channels of communications (Both Online and Offline) with an audience whenever, whereever and however the ever-on individual desires." We must be able to work on various levels to create a unison approach to create not only a simple Ad campaign, but also a entertaining one as well.

Cows In Jackets (Workshop)

The first workshop I attended today was hosted by Daniela Kraustsack of Cows In Jackets. The workshop was titled "From Art to Urban Trends: Future Directions of Ambient Advertising." To understand the workshop completely, you must first understand what Ambient Advertising is. Like Guerilla advertising, Ambient advertising utilizes the world as a platform to create an interactive brand experience fused with entertainment. Major cities may very well represent the future of advertising through the interactivity being used to engage consumers. One example mentioned was a Installation with Phillips and the use of light. Phillips Energy utilized a national landmark to get their message of an efficient product. Ambient Advertising mixes these live experiences to reach target audiences in “hard to reach places” and keep the message fresh and clear in their minds on a day-to-day basis. The future of Advertising will rely, as Krautsack states, "...by new mixes of light, architecture, and [mass] media." These relevations will drive the way brands communicate and interact with their consumers daily. The following link showcases many of the different ways brands utlizing natural space to create an out of home experience. Ambient Advertising Media

Until next time,

Cheers!

Irving Escobar

Socially and Emotionally Connected - Cannes Lions

Day 3:

42 Entertainment (Workshop)

The first workshop I attended today was hosted by Susan Bonds and Alex Lieu of 42 Entertainment. The presenation was titled "How Game Play, Social Networking and User Generated Content are ReShaping the Playing Field." The world today is connected digitally with one another. From computers to music players, mobile phones to the world platform. The entire world has endless opportunities for Advertisers and Marketers alike to tell stories. The opportunity to tell an interactive experience that is both engaging and entertaining has gained prominence in digital era. "Distributive Narative," as Susan Bonds calls it breaks down the barriers of how audiences are intimately engaged with rich storytelling. No longer are marketing limited by traditional methods of advertising such as Print, Photo, and Audio. ARG's,or Alternative Reality Games allow users to now drive the naratives created by advertisers. This direct engagement of user-participation allows individuals to contribute and build much stronger relationships with brands. Read here for details of their award winning campaign for Year Zero. Year Zero Case Study

Cheil Worldwide (Seminar)

The second event I attended was hosted by speaker Andrew Berglund of Cheil Worldwide. The presentation was titled "A Day in the Life of a YMC (Young Marketing Consumer) in Seoul." In the 21st Century, Korea has been able to emerge as a global leader in the mobile communications era. The mobile phone, as it has also done in American life, has become a significant part of Korea life. Utlized completely through the use of branded services and products such as SHOW Video Call and SHOW Internet, the mobile phone has emerged as a significant tool for connecting to the world. Cheil has allowed users to be engaged with brands through customizable content. Both the technology and culture are connected in YMC life, allowing mobile to enrichen their experiences this day and age.Being able to provide branded services and products that enhance day-to-day experiences allows mobile to create stronger connections to the brand. Mobile is become something more, it has gone beyond a method a communications. It has enhanced everyday life to create a digital platform for these YMC's in Korea.

R/GA and Nike Present (Seminar)

The third event I attended was a seminar hosted by my favorite, Stefan Olander of Nike and Bob Greenberg of R/GA. The seminar was titled "Three Ideas" and dealt with the user connecting to the digital world in a physical world. Nike Id - Making Your Own Shoe. It is important to understand that connecting a digital experience to a physical experience is important for creating lasting relationships to the brand. The convergence of digital and physical has allowed Nike to create engagement with their loyal customers and enthusiasts. Enrichening their experience through customizable and engaging content has placed Nike as a model for strong brand relations this decade. These connections create everlasting bonds that have allowed Nike to emerge not only as a brand, but as a community for consumers to connect with brand and each other.

Until next time,

Cheers!

Irving Escobar

Digitology: The Evolution of Marketing - Cannes Lions

Day 2:

Accenture (Workshop)

My day began with the workshop hosted by Mark Inskip of Accenture titled Creating the Ultimate Web Presence with Your Brand. The world of marketing is changing dynamically. The change is driven by the creation of emerging technologies. The Accenture workshop dealt with how the Web communications of many popular brands influence their Brand equities in the 21st Century. Major brands must be able to creativitely communicate with consumers to get their message across. Inskip went on to say, "Creativity is essential, but not at the expense of usefulness." In essence, the workshop stressed that companies must take into consideration the "total user experience" by not sacrificing a consumers need of information with just a visually appealing experience.

Profero (Seminar)

The second event I attended was a seminar hosted by speakers Daryl Arnold, Wayne Arnold and Lord David Puttnam of Profero. The seminar was titled Digitology: The Revelations. The presentation started off with several questions aimed toward the audience and their use of social media content. The questions ranged from "Do you use facebook?" to "How many of you have ever heard of Twitter?." The purpose of the questions was intended to create the understanding of how the Internet has gone "mainstream." Although the term "mainstream" has carried a negative association in the last decade, Puttnam disagrees with the negative association to the Internet. As advertisers in the digital era, both Wayne and Daryl Arnold stressed the importance of connecting and understanding the audience [consumers]. We must understand that "Digital is no longer a new media, it is mass media." Profero/Lord David Puttnam

IGA (Workshop)

The second workshop I attended today was hosted by speakers Ed Bartlett and Guiseppe Bellanca of IGA. IGA, or In-Game Advertising represents a much more digitally focused approach to advertising in the 21st Century for brands. With a projected forecast market value of $950 million in 2011, IGA is the hottest media opportunity for many popular brands. The purpose of IGA is quite simple as Bartlett states, "IGA enables advertisers to target millions of engaged customers across a wide range of platforms. In-Game Advertising understands the need to create an artificial real-world experience with gamers.  3rd Party Research has found that 70% of gamers find that real brands/products make video games more realistic. Furthermore, 57% of players feel In-Game Advertising is a more relevant approach to advertising than other types of advertising. IGA is allowing advertisers to target specific demographics directly. IGA represents a fresh, new and exciting solution for advertisers seeking diverse opportunities. IGA and Battlefield 2142

Until next time,

Cheers!

Irving Escobar

Living Naked and Eating Savory Foods! Cannes Lions

Hello everyone! just finished my second full day here at the Cannes Lions Advertising Festival. Once again, I had an amazing day filled with inspiration and learning. I will be talking about a few different things that really excited me today.

I started today off at the savory food commercials. These were very entertaining, I didnt want to leave early for my Masters Class! I find the tv advertisements to be one of my favorite parts of the festival because every country approaches their products in different ways. This can be very influential and bring new ideas to the American plate. Comedy in commercials is something that will never get old. they are attention grabbing and memorable. Some countries advertisements had a more serious approach to food advertisement. I am sure they were affective in the given culture, but were not something I could see being aired on television in the US.
Here are a few of the commercials I really enjoyed...
">hungryman
">fresh farms dove campaign mock

">kavli kaviar mix

">pot noodles
">robertsons spices

I went to a Masters Class in the morning, "Living Naked" by Paul Woolmington. I won't go into too much detail because Stephanie's blog covers it pretty well. It basically talked about listening to the consumers, they are the important part of advertising and marketing. "You should treat your consumer as a partner", "people don't trust advertising, they trust friends". advertising is moving more toward a consumer made approach.
These are some interesting things that we looked at during this workshop.
www.brandtags.net
www.cannestags.com
burger king whopper freakout

"Don't write an ad - start a conversation" complimented the living naked workshop. during this seminar, Nick Moore spoke about 5 major things that advertisers need to do to become more successful with their consumers.
1) actively listen...we hear what we want to hear, not what people are really saying. watch digital conversations, blogs, youtube videos. this helps you to clearly listen to your consumer.
2) join and lead conversation...dont write an ad, say the next interesting thing. join and continue your conversations.
3) become a topic of conversation...the only thing worse than being talked about is not being talked about at all. people trust people. tell stories! ">bud light video was shared.
4) let go of control!!!...creatives are control freaks and need to learn to let go more. clients can also become too controlling.
5) create many conversations. the more material you have the more consumers you can reach.

and finally, im going to briefly touch on the IGA workshop. In game advertising is becoming a huge market! it is said that advertising for in game marketing will reach $54 billion by 2011.
so why advertise so much in games?
-its a lean forward medium
-totally engaging
-everyone plays video games. (the average 18-35 year old male plays 12.5 hours a week)
-30% of gamers are female
-70% of gamers feel that real brands and products make fames more realistic.
-61% favor in game advertising.
">in game advertising

--Kayla