Individual / Team Tasks - COM 600 Social Media Theory and Practice #NewhouseSM6 Fall 2013 - Wearable Technology - Developing A Google Glass App
Week 1. Week of 8/25 In-class demo of Google Glass
Week 2. Week of 9/1 Sept. 3 - Dan Schultz introduction and inspiration for making things
Week 3. Week of 9/8 Student try Google Glass. (We are doing a demo of Google Glass in-class on Monday, 9/9.
Tuesday, 9/10 Sean Branagan speaks to the students about Ideation, Innovation
and forming winning teams. People
can pitch their interests and ideas and then self select into teams
based on interest or work as individuals.
Week 4. Week of 9/15 - Organizing the project communication.
A. Students will work as individuals or divide into teams. Each individual or team will create a name for the project and/or team (be professional). Create a project contact list and project document using Google Drive.
1. Documents - Use Google Drive for project communciation to collaborate, share documents, create the PowerPoint.
Create a document and add each team member if any as editor and add your professor as a viewer.
2. Google Plus - Connect with your teammates and/or professor to create a team circle.
3. Create a team Twitter list and add your teammates so you can follow each other easier on a Twitter list.
4. Create a Hashtag for your project or team to organize your online communication and sharing. The Hashtag will be used on all social media platforms.
5. Connect with your teammates on LinkedIn.
6. Create a group on LinkedIn - To discuss the project and share resources.
7. Individuals and / or Teams are required to have one team meeting using Google+ Hangout.
B. Google Alert - Set up a Google Alert using a search term relevant to your topic or idea. Try multiple / different search terms.
Google Alert is a free, automatic monitoring or listening service to help you monitor the web for new content of your choice.
Type: Select Everything.
How Often: Select as-it-happens
Email length: Select up to 20 Results
Delivery to: select your free Gmail address.
Week 5. Week of 9/22 - Project Time
Week 6. Week of 9/29 - Project Time
Week 7. Week of 10/6 - Students present to Panel of experts.
A. Presentations will be Monday, October 7 and Wednesday, October 9.
B. You will be creating a "Pitch Deck" to present your idea to a panel of experts. We will be using Guy Kawasaki's How to Create an Enchanting Pitch and Pitch Deck Template as our model. Each team will have a 10 minute or less presentation.
Week 8. Week of 10/13 - From feedback refine and finalize ideas. Create presentation of idea. Share on social networks to crowdsource votes and receive feedback. Where? How?
After receiving feedback from the panel of experts, teams will revise their presenations before going public and sharing on social media. Teams will be sharing the projects on social media to get feedback and "votes" to determine the best idea. The winning idea will be developed into a Google Glass working prototype or App.
Week 9. Week of 10/20 - Tally the votes - and the winner is????
Week 10. Week of 10/27 - Start building the winning ideas, to be completed before Thanksgiving
Week 11. Week of 11/3 - Build, build, build, make, make, make.
Week 12. Week of 11/10 Build and Prepare Presentation!
Week 14. Week of 11/17 - Idea must be completed and presented to class before Thanksgiving break!
Week 15 - Thanksgiving Break - No Class
Week 16 - Last class. Wrap up and recap!
Note: Details - coming soon.
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
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