DR4WARD

What Are 7 Vital Twitter Analytics You Need To Monitor? #infographic

What Are 7 Vital Twitter Analytics You Need To Monitor? #infographic

RazorSocial

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Keep Digging for Worms!

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Follow DR4WARD on Twitter: @DR4WARD

What Are Some Tips For Getting More Retweets, Favorites, and Clicks? #infographic

What Are Some Tips For Getting More Retweets, Favorites, and Clicks? #infographic

from sumall based on Fast Company's article, Twitter 101: How to Get More Clicks, Retweets, and Reach

I look 4Ward to your feedback.

Keep Digging for Worms!

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Follow DR4WARD on Twitter: @DR4WARD

When Is The Definitive Best Time To Post On Twitter? #infographic

When Is The Definitive Best Time To Post On Twitter? #infographic

LeadSift

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Keep Digging for Worms!

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Follow DR4WARD on Twitter: @DR4WARD

What Are The Top 10 Things People Do On Twitter? #chart

What Are The Top 10 Things People Do On Twitter? #chart

Global Web Index

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Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Follow DR4WARD on Twitter: @DR4WARD

What Are 10 Tips For Getting Your Social Media Personal Life Under Control? #Infographic

What Are 10 Tips For Getting Your Social Media Personal Life Under Control? #Infographic

BestMasterPrograms.

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

How Is Cyber Crime Growing And What It Is The Impact On Social Media? #cybercrime #Infographic

How Is Cyber Crime Growing And What It Is The Impact On Social Media? #cybercrime #Infographic

instantcheckmate.com

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

What Are Some Demographic Trends For Online Marketing Industry? #chart

What Are Some Demographic Trends For Online Marketing Industry? #chart

Moz

Guest post by Yin Wu

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Social Media for Communicators #NewhouseSM4 Spring 2014 "To Do" & Reading List - Due Sun., Feb. 16

Using Social Media for Research

Note: Make sure you are following the correct class name - COM 427 Social Media For Communicators and Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Spring 2014 - What We've Accomplished So Far!

Social Media for Communicators #NewhouseSM4 Spring 2014 "To Do" & Reading List - Due Sun., Feb.16

There are five parts to this weekly "To Do" List: 

• Guest Speaker
• Team Teaching Presentation
• Readings 
  
• Hootsuite Certification Courseware & Social Media Courseware
• "Weekly Tasks"

 

Guest Speaker

  

  Guest Speaker - Andrew Hetzel(@andrewhetzel), VP of Corporate Communications for
  Blue Cross Blue Shield of Michigan

  Topic: Social Media and Healthcare

  Date: Monday, Feb. 10, 2:15 PM

 

Team Teaching Presentation

• COM427 Social Media For Communicators #NewhouseSM4 Spring 2014 Team Teaching Presentation

Read & Review

LinkedIn Resources (New Resources Related To This Weeks Assignment - See Below)

• What Do People See First When They Search Your Background On Google And What Can You Do About It? #infographic

• What Is The Growth Of LinkedIn Groups And How Useful Are They? #infographic

• 6 Easy Steps to Getting Started with LinkedIn Professionally for Students & Pros #video

• What Are 5 Simple Ways To Shine On LinkedIn? #infographic

• How Many Companies Are LinkedIn Users? #infographic

• How Did LinkedIn Revolutionize The World Of Recruiting? #infographic

• What Is The Ecosystem Of LinkedIn? #infographic

• What Are 10 Tips To Get A Good Job Via Social Media? #infographic

• 12 Tips For Completing Your LinkedIn Profile & Connecting With LinkedIn #video

• How Is LinkedIn Growing as the Login of Choice for Business-to-Business (B2B) Sites? #infographic

• Who Really Uses LinkedIn? #infographic

• What Do People Really Do On LinkedIn? #infographic #study

• How Should You Really Use LinkedIn? #infographic

• Who Does B2B Marketing Better: Facebook or LinkedIn? #infographic

• How Does LinkedIn Work and How Many People Use It? #infographic

• Why Should You Spend More Time On LinkedIn And Less Time On Facebook? #infographic

• LinkedIn to get a boost in China from its integration with popular messaging app WeChat #article

• Top 10 Overused LinkedIn Profile Buzzwords of 2013 #infographic

• What Are The 25 Most In-Demand Job Skills Of 2013 On LinkedIn And How Do They Rank? #infographic

 Social Media For Research

• What Is The Evolution of Media And Market Research Over 100+ Years? #interactive #infographic

• Social Media for Research & Learning #slideshow

• CIBER, (2010), Social media and research flow:  A social media report, University Collegeof London, Emerald Group Publishing Ltd, December 14.

• Cann, A., Dimitriou, K., and Hooley, T. (2011), Social media: A guide for researchers, Research Information Network, 89, February. / Download Social_media_guide_for_screen (1).

• Precourt, G. et. al. (2012). Journal of Advertising Research special issue:  What we know about Social Media, 52(4), New York: The Advertising Research Foundation.

 

Hootsuite Certification Courseware & Social Media Courseware

Welcome to:

1. Log Into Hootsuite Pro

 2. Click on Tools  

3. Click on

 

4.From My Courses:

Congratulations you have completed Hoot 110-140 Getting Started With Hootsuite.

Next: Click on Advanced Tactics With Hootsuite Pro

• View Hoot 210: Advanced Listening With Hootsuite Pro

5. From My Courses:

 

• View Lesson 2: Creating a LinkedIn Profile in SCMD 110: Setting Up Your Social Media Profiles

• Note: You will take the SCMD 110 exam only after completing all four lessons.
  

6. From My Courses:

• Listen to Webinar:  How To Strategically Grow Your LinkedIn Network with John Hill
  

Follow @linkedinjohn on Twitter and *ONLY AFTER VIEWING WEBINAR* thank him for his @Hootsuite_U Webinar. Include the #NewhouseSM4  Hashtag in your Tweet.

 

Weekly Tasks

1. Start using LinkedIn

• Join LinkedIn and create a 85% or higher complete profile (see links above for video tips on creating and completing your LinkedIn profile.)

• Add your LinkedIn Account to your Hootsuite Dashboard.

• Connect on LinkedIn - Find Dr. William J. Ward aka DR4WARD and Shuai Wang on LinkedIn and invite them to connect with you. Use class hashtag in your message to connect.

2. Social Engagement - Use Hootsuite to Post On Twitter and LinkedIn:  Over the course of this week (Mon., Feb. 10 through Sun. Feb. 16) send at least 10 - 12 class related posts on Twitter and LinkedIn. Tweets not related to class do not count for the total. Use the class Hashtag #NewhouseSM4 for all class related Tweets.

Note: You cannot accrue the 10 -12 tweets at one time, on one day. They must be spread out over 5 days with a maximum of 2 or 3 per day counting towards your total. (Ex - 2 tweets per day x 5 = 10 or 3 tweets per day x 4 = 12) 

• Reply - @reply - to a Social Media pro that you recently follow and who follows you back and thank them for something that they shared that you find interesting. Tell them why? Include the #NewhouseSM4 Hashtag in your Tweet.

• Over the course of the week @Reply to a least five of your classmates' tweets. You may not accrue all of your responses at one time. They must be spread out over 5 days with a maximum of 2 per day counting toward your total. Include the #NewhouseSM4 Hashtag in your Tweet.
  

• RT - Retweet one of the posts from a new Social Media Pro that you follow that you found interesting.  Be sure to include their Twitter userid with the @symbol to give them credit. Include the #NewhouseSM4 Hashtag in your Tweet. 

• Post a Tweet with a link to some interesting content related to our class discussion or readings and your interests using Hootsuite. Use the "add a link" and "shrink" on Hootsuite to shorten the link.

 

3. Listen to Webinar:  How To Strategically Grow Your LinkedIn Network with John Hill

Follow @linkedinjohn on Twitter and *ONLY AFTER VIEWING WEBINAR* thank him for his @Hootsuite_U Webinar. Include the #NewhouseSM4  Hashtag in your Tweet.

4. DM - Direct Message Instructor Assistant @suyawang on Twitter when you have completed this list.

Note: You must be following the Instructor Assistant and they must be following you back for you to Direct Message them.

Guest post by Instructor Assistant @suyawang

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest:http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

What Are A Few Quick Tips For Shorter Tweets? #infographic

What Are A Few Quick Tips For Shorter Tweets? #infographic

Pardot

Guest post by Yin Wu

I look 4Ward to your feedback.

Keep Digging for Worms!

 

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

How Do Burglars Use Social Media To Make Their Jobs Much Easier? #infographic

How Do Burglars Use Social Media To Make Their Jobs Much Easier? #infographic

Distinctive Doors

Guest post by Yin Wu

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU