What Are Promoted Pins On Pinterest And How Do You Use Them? #infographic
Scroll down to see the set up details.
- Promoted Pins are just like regular Pins, but they show up more often and have a special "Promoted Pin" label.
- Promoted Pins for CPC (Cost-Per-Click) show up in relevant search results and category feeds.
- Right Now Promoted Pins Are Only Available To Certain Businesses In The U.S. On A Cost-Per-Click (CPC) Basis, but you can sign up on this waitlist.
What Are The 4 Steps For Setting Up Promoted Pins On Pinterest
Step 1 - Pick A Pin
Step 2 - Decide Who Sees It: Target audience by Keyword or Term, Location, Language, Device, Gender
Set Maximum CPC Bid - cost-per-click to your website. You only pay for clicks to your website.
Confirm Destination URL
Then Create A CPC Campaign For This Pin
Campaign Name
Start and End Dates
Daily Campaign Budget
Then Set Up Billing
Step 3 - Pay For Visits - Set Up Your Billing - Terms Of Service
Step 4 - Track What Works: You can See Number Of Impressions (how many times your pin was seen), repins (number of times it was pinned someone else's board) clicks (vists), CTR (click-through rate) and total spend (what you'll be billed.
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Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/
Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/
Follow DR4WARD on Twitter: @DR4WARD
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