Market Research

June 15, 2016

How Much Do Writers Get Paid? How Do They Get Paid? What Do They Need To Survive? #interactive #infographic

How Much Do Writers Get Paid? How Do They Get Paid? What Do They Need To Survive? #interactive #infographic

Click here or on the two images to get the interactive infographic and all the details from the full article.

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Venngage

I look 4Ward to your feedback.

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DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/

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Jun 15, 2016 9:46:24 AM | Digging for Worms, Digital, DR4WARD, infographic, journalism, Market Research, social engagement, Social Media, Social Networking

February 15, 2016

How Is Hootsuite University Equipping Academics and Future PR Professionals for Social Media Success? AEJMC JPRE #HigherEd #Study

How Is Hootsuite University Equipping Academics and Future PR Professionals for Social Media Success? AEJMC JPRE #HigherEd #Study

Our Hootsuite study published by the Journal of Public Relations Education - JPRE 2016 (also awarded Top Teaching Paper AEJMC 2015)

Congrats to my teammates: Emily Kinsky, Karen Freberg, Carolyn Mae Kim and Matt Kushin.

Great example of collaboration and academic research making an impact!

Special thanks to our friends at Hootsuite: Kimberly Yu (Jang), Kirsten Bailey and Allie Russell.

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  CbMLNXaUcAAVfPH

IMG_0146

I look 4Ward to your feedback.

Keep Digging for Worms!

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Follow DR4WARD on Twitter: @DR4WARD

 

Feb 15, 2016 7:37:54 AM | Digging for Worms, Digital, DR4WARD, Education, emerging technology, Higher Education, infographic, Learning, Market Research, slideshow, social engagement, social learning, Social Media, Social Networking, study

August 27, 2014

What Is The Sophisticated Marketers' Guide To Linkedin? #slideshow

What Is The Sophisticated Marketer's Guide To Linkedin? #slideshow

Screen Shot 2014-08-27 at 6.39.17 AM

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

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Aug 27, 2014 9:41:11 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, Advertising, B2B, B2C, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, cross-cultural marketing, Cross-culture, Customer Relationship Management, Digging for Worms, Digital, DR4WARD, Facebook, Glass, global marketing, Higher Education, infographic, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, Market Research, marketing, Michigan State University, Ph.D. in Media and Information Studies, Pinterest, platforms, Public Relations, Public Relations Social Media, S.I. Newhouse School of Public Communications, SMMMagazine, Social Media, social media command center, social media crisis management, Social Media For Communicators, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

August 22, 2014

How Do You Create A Search Engine Optimization #SEO and Social Media Marketing Content Strategy? #Infographic

How Do You Create A Search Engine Optimization #SEO and Social Media Marketing Content Strategy? #Infographic

Seo_social

Source: VolusionLong-tail-seo

Source: Elliance.

Microcontent-730x520

Sources: Statista. Content-distribution


Source: NetLine.

via TNW.

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Aug 22, 2014 8:52:39 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, Advertising, B2B, B2C, Cannes Lions, Cannes Lions International Festival of Creativity, Consumer-Created Content, cross-cultural marketing, Cross-culture, Customer Relationship Management, Digging for Worms, Digital, DR4WARD, Facebook, G+, Glass, global marketing, Higher Education, infographic, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, Market Research, marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, platforms, Public Relations, Public Relations Social Media, S.I. Newhouse School of Public Communications, SMMMagazine, Social Media, social media command center, social media crisis management, Social Media For Communicators, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

What Are 5 Tips To Increase Your Instagram Engagement? #Infographic

What Are 5 Tips To Increase Your Instagram Engagement? #Infographic

Instagram

QuickSprout

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Aug 22, 2014 8:14:46 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, Advertising, B2B, B2C, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, Customer Relationship Management, Customer Service, Digging for Worms, Digital, DR4WARD, Facebook, G+, global marketing, Google, Higher Education, infographic, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, Market Research, marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, platforms, Public Relations, Public Relations Social Media, S.I. Newhouse School of Public Communications, SMMMagazine, social business, social commerce, Social Media, social media command center, social media crisis management, Social Media For Communicators, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

August 21, 2014

How Do Consumers' Eyes Track And Move On A Website? #Infographic

How Do Consumers' Eyes Track And Move On A Website? #Infographic

101-on-eye-tracking-how-your-eyes-move-on-a-website-infographic-internet-marketing-with-blog-optimization

Crazyegg and SingleGrain

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Aug 21, 2014 8:09:13 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, Advertising, B2B, B2C, Branded Entertainment, Cannes Lions, Cannes Lions International Festival of Creativity, communications and society, Consumer-Created Content, Customer Relationship Management, Digging for Worms, Digital, DR4WARD, Facebook, G+, global marketing, Google, Higher Education, infographic, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, Market Research, marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, platforms, Public Relations, Public Relations Social Media, S.I. Newhouse School of Public Communications, small business, Social Media, social media command center, social media crisis management, Social Media For Communicators, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

Is Human Capital Fueling Your Organization's Digital Transformation? #Infographic? #Infographic

Is Human Capital Fueling Your Organization's Digital Transformation? #Infographic

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Created by Sameer Patel via Linkedin.

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Aug 21, 2014 8:00:30 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, Advertising, B2B, B2C, Cannes Lions, Cannes Lions International Festival of Creativity, cross-cultural marketing, Cross-culture, Customer Relationship Management, Digging for Worms, Digital, DR4WARD, Facebook, G+, global marketing, Google, Higher Education, infographic, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, m-commerce, Market Research, marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, platforms, Public Relations, Public Relations Social Media, S.I. Newhouse School of Public Communications, Social Media, social media command center, social media crisis management, Social Media For Communicators, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

August 18, 2014

How Do You Build Customer Loyalty To Grow Your Small Business? #Infographic

How Do You Build Customer Loyalty to Grow Your Small Business? #Infographic

SCORE-Infographic-Customer-Loyalty_27983

SCORE

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Aug 18, 2014 11:58:57 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, Advertising, B2B, B2C, Cannes Lions, Cannes Lions International Festival of Creativity, Consumer-Created Content, cross-cultural marketing, Cross-culture, Customer Relationship Management, Customer Service, Digging for Worms, Digital, DR4WARD, Education, enterprise, Facebook, G+, global marketing, Google, Higher Education, infographic, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, Market Research, marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, platforms, Public Relations, Public Relations Social Media, S.I. Newhouse School of Public Communications, Social Media, social media command center, social media crisis management, Social Media For Communicators, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

July 14, 2014

Who Are The Mobile Movers And Shakers In Retail M-Commerce? #mcommerce #Infographic

Who Are The Mobile Movers And Shakers In Retail M-Commerce? #Mcommerce #Infographic

Mobile-Movers-and-Shakers-in-Retail-FV-(js-edits-v3c)

Shop.org National Retail Federation's Retail Division.

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Jul 14, 2014 7:17:52 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, Advertising, B2B, B2C, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, cross-cultural marketing, Digging for Worms, Digital, DR4WARD, enterprise, entrepreneurship, G+, global marketing, Google, Higher Education, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, Market Research, marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, platforms, Public Relations, Public Relations Social Media, Retail, retailing, S.I. Newhouse School of Public Communications, social business, social enterprise, Social Media, Social Media For Communicators, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Target Marketing, Twitter, Web/Tech

July 11, 2014

What Is The Roadmap To The Future Of Digital And Social Marketing? #Chart

What Is The Roadmap To The Future Of Digital And Social Marketing? #Chart

Click on the image to enlarge and access the PDF.

Screen Shot 2014-06-20 at 7.26.47 AM

Created by MediaPlant.

Guest post by Ryan Gong.

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Jul 11, 2014 8:27:10 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, Advertising, B2B, Branded Entertainment, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, cross-cultural marketing, Digging for Worms, Digital, DR4WARD, future, G+, Games, gamification, gaming, global marketing, Google, infographic, Integrated Marketing Communications, International Marketing, Internet Marketing, Market Research, marketing, Media, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, platforms, Public Relations, Public Relations Social Media, S.I. Newhouse School of Public Communications, SMMMagazine, social business, social gamification, social gaming, Social Media, Social Media For Communicators, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, video game, Web/Tech
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Dr. William J. Ward aka DR4WARD

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