Note: Make sure you are following the correct class name - COM 427 Social Media For Communicators and Hashtag - #NewhouseSM4.
You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Fall 2013 - What We've Accomplished So Far!
There are five parts to this weekly "To Do" List:
- In-Class Guest Speaker
- Outside Class Event
- Team Tasks
- Hootsuite Certification Courseware & Social Media Courseware
- "Weekly Tasks"
In-Class Guest Speaker
Topic: Startup Strategies and Best Practice For Launching A Successful Kickstarter Campaign
Date: Monday, November 11 2:15 PM
Topic: Designing an architecture around applications. Creating wireframes and architecture documents which could then be used to find a technical cofounder to launch their product together.
Date: Wednesday, November 13 2:15 PM
Outside of Class Event
Thursday, November 14 - Attend one of the following Social Commerce Days events
- Live Tweet during the event using the event Hashtag #SUSocComm Hashtag to share information on the event.
- Share a photo of yourself with a W2O team member or speaker at one of the events and share using the the event Hashtag #SUSocComm
- 10:30am – 2:00pm: Open Office Hours in Legal Seafoods (Newhouse III). Students will be given an opportunity to network with one of the leading integrated marketing agencies in the field. Those with relevant industry goals will be able to have their resumes reviewed, ask questions of the W2O team and other key career-focused opportunities.
- 4:00pm – 6:00pm: Workshop focusing on using analytics in the field. Open to all SU students by sign up – deadline of 5pm on Monday, November 11th. For more information and to sign up
- 7:00pm – 8:00pm: Keynote Address – “An Unconventional Career Path… Preparing for a life of discovery and connection,” featuring Gary Grates, Principal of the Corporate & Strategy Teams at W2O, and opening with Mike D’Eredita, Professor of Practice at the iSchool. Held in the Herg (Newhouse III). Open to the entire SU community.
Team Tasks - COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 - Wearable Technology - Developing A Google Glass App
#LoGo4Glass - Google Glass Application - #LoGo4Glass SlideShareOver the remaining weeks of the semester we will be forming into one team with sub-groups or teams formed to support the winning Google Glass app for class - #LoGo4Glass - and prepare for a Kickstarter style re-launch.
The following examples were reviewed in class and used to demonstrate the opportunities for #LoGo4Glass to refine their pitch, multi-media and social resources before launching #LoGo4Glass.
#LoGo4Glass sub-groups or teams will be assigned to work on the following projects.
1. Develop a schedule, form sub-groups or teams, and assign tasks and deadlines for the following projects.
Architecture
Work with developer and visiting programmer in-residence Dan Schultz to refine and further design an architecture around the #LoGo4Glass applications to creating wireframes and architecture documents which could then be used to find a technical cofounder to launch their product together.
Video Demo - Create a variety of videos that reflect the #LoGo4Glass for experience. (several minute pitch demo, emotional demo, short form video, animation/simulation of app in action, interface demo)
Photography / Design - visualizations of interface, screen grabs, App in action, visualization of model, logo.
Integrated Social Campaign - Using the multi-media content above - develop an Integrated Social Campaign for #LoGo4Glass 2.0 relaunch. Develop roll-out to support kickoff campaign.
Individual Social Sharing of team collaboration / work in progress - Photos, Vine Videos, Links, etc. Using #LoGo4Glass Hashtag.
- Note - Congratulations! You have completed both the Hootsuite Certification Courseware and the Social Media Courseware.
- Be sure to go to "Profile" in the HootSuite U dashboard, view learning status, and issue certficate to get HootSuite Badge of accomplishmentand get listed in the Hootsuite Pro directory.
"Weekly Tasks"
Social Engagement - Post to Twitter, LinkedIn, Google+ and FacebookUse Hootsuite Pro to Post To Twitter, LinkedIn and Facebook. You will have to copy and paste your posts to also post on G+.
* Reminder - Hootsuite works with G+ Pages but does not work with G+ Profile. Google has not shared the API for G+ Profile.
Over the course of this week (Mon., November 10 through Sun., November 17) send at least 10 class related posts on Twitter, LinkedIn, Facebook and G+. Posts not related to class do not count for the total.
Use the class Hashtag #NewhouseSM4 for class related posts on all platforms. Use #LoGo4Glass
Note: You cannot accrue the 10 posts on Twitter, LinkedIn, Facebook and G+ posts at one time, on one day. They must be spread out over 5-7 days with a maxium of 2 posts on each platform per day counting towards your total. (Ex - 2 tweets / G+ posts per day x 7 = 14 or 4 tweets)
2. #Logo4Glass App social shares (see Team Tasks):- G+/Facebook/Twitter/LinkedIn - Post a with a link promoting #LoGo4Glass slideshare. Include the #LoGo4Glass Hashtag in your posts.
- Retweet / Reshare - RT on Twitter / Reshare on G+ / Post on Facebook & LinkedIn another student or team's #LoGo4Glass project update using the #LoGo4Glass Hashtag.
- Reply - @reply - to a different team's post on Twitter regarding their #LoGo4Glass share. Include the #LoGo4Glass project Hashtag. Add a positive comment, or a suggestion for improvement and/or ask a question.
- +1 and Comment on G+ - to a different team's post about their #LoGo4Glass team progress, leave a comment on G+ about a different classmates' post. Add a positive comment or a suggestion for improvement or ask a question. Include the #LoGo4Glass project Hashtag in your Tweet.
- Comment on LinkedIn to a different team's Glass App blog post shared on LinkedIn.
Use the #NewhouseSM4 and their project Hashtag.
- Like / Comment on Facebook to a different student or team's #LoGo4Glass App post shared on Facebook. Use the #LoGo4Glass projectHashtag.
3. Post one Vine or Instagram Video to practice creating shareable content. Read 4 story telling tips for making 6 second short films on vine for inspiration. Examples: "#LoGo4 Glass Team meeting, #LoGo4Glass team project update, #LoGo4Glass team working, etc." Use hashtag #LoGo4Glass
Share your video to G+, Facebook, Twitter, LinkedIn.
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for
providing useful content and consistently engaging with followers and
truly "getting it" when it comes to the best ways to use Twitter and
other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/
Add DR4WARD to Your Google G+ Circle: Google
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
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