DR4WARD

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., December 1

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., December 1

Note: Make sure you are following the correct class name - COM 427 Social Media For Communicators and Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Fall 2013 - What We've Accomplished So Far!

There are five parts to this weekly "To Do" List: 

• Guest Speaker 
• Team Tasks
  
• Hootsuite Certification Courseware & Social Media Courseware
  
• "Weekly Tasks"
  

Guest Speaker

Speaker: Brittany Campbell, Google+ Marketing, Media Partnerships, S.I. Newhouse School  of Public Communications Alumna

Topic: Google+ On-Air Hangout Re: Strategies and Best Practice for G+

Date: Wednesday, November 20 2:15 PM

 

Team Tasks - COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 - 

Wearable Technology - Developing A Google Glass App

#LoGo4Glass - Google Glass Application - #LoGo4Glass SlideShare

Over the remaining weeks of the semester we will be forming into one team with sub-groups or teams formed to support the winning Google Glass app for class - #LoGo4Glass - and prepare for a Kickstarter style re-launch. 

The following examples were reviewed in class and used to demonstrate the opportunities for #LoGo4Glass to refine their pitch, multi-media and social resources before launching #LoGo4Glass. 

• Race Yourself Crowd Funds £100K For GlassFit App

• Snap, Automatically ID and Buy The Clothes You Like With ASAP54 - Overall winner of $65,000 prize at Decoded Fashion Event 

• Gigabot 3D Printing: This Is Huge! (Kickstarter campaign has raised over $250,000)

#LoGo4Glass sub-groups or teams will be assigned to work on the following projects.

1.  Team Updates

Architecture

Work with developer and visiting programmer in-residence Dan Schultz to refine and further design an architecture around the #LoGo4Glass applications to creating wireframes and architecture documents which could then be used to find a technical cofounder to launch their product together.

Video Demo - Create a variety of videos that reflect the #LoGo4Glass for experience. (several minute pitch demo, emotional demo, short form video, animation/simulation of app in action, interface demo) 

Photography / Design - visualizations of interface, screen grabs, App in action, visualization of model, logo. 

Integrated Social Campaign - Using the multi-media content above - develop an Integrated Social Campaign for #LoGo4Glass 2.0 relaunch. Develop roll-out to support kickoff campaign.

Individual Social Sharing of team collaboration / work in progress - Photos, Vine Videos, Links, etc. Using #LoGo4Glass Hashtag.

• Note - Congratulations! You have completed both the Hootsuite Certification Courseware and the Social Media Courseware.
• Be sure to go to "Profile" in the HootSuite U dashboard, view learning status, and issue certficate to get HootSuite Badge of accomplishmentand get listed in the Hootsuite Pro directory.

"Weekly Tasks"

Social Engagement - Post to Twitter, LinkedIn, Google+ and Facebook

Use Hootsuite Pro to Post To Twitter, LinkedIn and Facebook. You will have to copy and paste your posts to also post on G+.

* Reminder - Hootsuite works with G+ Pages but does not work with G+ Profile. Google has not shared the API for G+ Profile. 

 Over the course of this week (Mon., November 18 through Sun., December 1) send at least 10 class related posts on Twitter, LinkedIn, Facebook and G+. Posts not related to class do not count for the total.

Use the class Hashtag #NewhouseSM4 for class related posts on all platforms. Use #LoGo4Glass

Note: You cannot accrue the 10 posts on Twitter, LinkedIn, Facebook and G+ posts at one time, on one day. They must be spread out over 5-7 days with a maxium of 2 posts on each platform per day counting towards your total. (Ex - 2 tweets / G+ posts per day x 7 = 14 or 4 tweets)

2. #Logo4Glass App social shares (see Team Tasks):

•  G+/Facebook/Twitter/LinkedIn -  Post a with a link promoting #LoGo4Glass slideshare. Include the @LoGo4Glass userid and #LoGo4Glass Hashtag in your posts.

• Retweet / Reshare - RT on Twitter / Reshare on G+ / Post on Facebook & LinkedIn another student or team's #LoGo4Glass project update using @LoGo4Glass userid and #LoGo4Glass Hashtag in your posts.
  

• Reply - @reply - to a different team's post on Twitter regarding their #LoGo4Glass share.  Include the @LoGo4Glass userid and #LoGo4Glass Hashtag in your posts. Add a positive comment, or a suggestion for improvement and/or ask a question.

• +1 and Comment on G+ - to a different team's post about their #LoGo4Glass team progress, leave a comment on G+ about a different classmates' post. Add a positive comment or a suggestion for improvement or ask a question. Include the LoGo4Glass userid and #LoGo4Glass Hashtag in your posts.#LoGo4Glass project Hashtag in your Tweet.

• Comment on LinkedIn to a different team's Glass App blog post shared on LinkedIn.
  Use the @LoGo4Glass userid and #LoGo4Glass Hashtag in your posts and #NewhouseSM4

• Like / Comment on Facebook to a different student or team's #LoGo4Glass App post shared on Facebook. Use the #LoGo4Glass projectHashtag.

3. Post one Vine or Instagram Video to practice creating shareable content. Read 4 story telling tips for making 6 second short films on vine  for inspiration. Examples: "#LoGo4 Glass Team meeting, #LoGo4Glass team project update, #LoGo4Glass team working,  etc." Use @LoGo4Glass userid and #LoGo4Glass Hashtag in your posts.

Share your video to G+, Facebook, Twitter, LinkedIn.

4.  Post one Photo representing a moment see examples above to also practice creating valuable content. Share your photo to all platforms using @LoGo4Glass userid and #LoGo4Glass Hashtag in your posts.

 

5.  Send Direct Message to Instructor Assistanton on G+, Facebook or Twitter when you have completed this list.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest:http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., November 17

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., November 17

Note: Make sure you are following the correct class name - COM 427 Social Media For Communicators and Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Fall 2013 - What We've Accomplished So Far!

There are five parts to this weekly "To Do" List: 

• In-Class Guest Speaker 
• Outside Class Event
• Team Tasks
  
• Hootsuite Certification Courseware & Social Media Courseware
  
• "Weekly Tasks"
  

In-Class Guest Speaker

Speaker: Katy Jeremko, Team re: 3D - Gigabot 3D Printing

Topic: Startup Strategies and Best Practice For Launching A Successful Kickstarter Campaign

Date: Monday,  November 11 2:15 PM

 

Guest Speaker: Dan Schultz, Visiting Programmer in Residence, Knight-Mozilla Fellow 

Topic:  Designing an architecture around applications.  Creating wireframes and architecture documents which could then be used to find a technical cofounder to launch their product together.

Date: Wednesday,  November 13 2:15 PM

Outside of Class Event 

Thursday, November 14 - Attend one of the following Social Commerce Days events

• Live Tweet during the event using the event Hashtag #SUSocComm Hashtag to share information on the event.

• Share a photo of yourself with a W2O team member or speaker at one of the events and share using the the event Hashtag #SUSocComm

• 10:30am – 2:00pm: Open Office Hours in Legal Seafoods (Newhouse III). Students will be given an opportunity to network with one of the leading integrated marketing agencies in the field. Those with relevant industry goals will be able to have their resumes reviewed, ask questions of the W2O team and other key career-focused opportunities.

• 4:00pm – 6:00pm: Workshop focusing on using analytics in the field.  Open to all SU students by sign up – deadline of 5pm on Monday, November 11th. For more information and to sign up

• 7:00pm – 8:00pm: Keynote Address – “An Unconventional Career Path… Preparing for a life of discovery and connection,” featuring Gary Grates, Principal of the Corporate & Strategy Teams at W2O, and opening with Mike D’Eredita, Professor of Practice at the iSchool. Held in the Herg (Newhouse III). Open to the entire SU community.

 

Team Tasks - COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 - 

Wearable Technology - Developing A Google Glass App

#LoGo4Glass - Google Glass Application - #LoGo4Glass SlideShare

Over the remaining weeks of the semester we will be forming into one team with sub-groups or teams formed to support the winning Google Glass app for class - #LoGo4Glass - and prepare for a Kickstarter style re-launch. 

The following examples were reviewed in class and used to demonstrate the opportunities for #LoGo4Glass to refine their pitch, multi-media and social resources before launching #LoGo4Glass. 

• Race Yourself Crowd Funds £100K For GlassFit App

• Snap, Automatically ID and Buy The Clothes You Like With ASAP54 - Overall winner of $65,000 prize at Decoded Fashion Event 

• Gigabot 3D Printing: This Is Huge! (Kickstarter campaign has raised over $250,000)

#LoGo4Glass sub-groups or teams will be assigned to work on the following projects.

1.  Develop a schedule, form sub-groups or teams, and assign tasks and deadlines for the following projects.

Architecture

Work with developer and visiting programmer in-residence Dan Schultz to refine and further design an architecture around the #LoGo4Glass applications to creating wireframes and architecture documents which could then be used to find a technical cofounder to launch their product together.

Video Demo - Create a variety of videos that reflect the #LoGo4Glass for experience. (several minute pitch demo, emotional demo, short form video, animation/simulation of app in action, interface demo) 

Photography / Design - visualizations of interface, screen grabs, App in action, visualization of model, logo. 

Integrated Social Campaign - Using the multi-media content above - develop an Integrated Social Campaign for #LoGo4Glass 2.0 relaunch. Develop roll-out to support kickoff campaign.

Individual Social Sharing of team collaboration / work in progress - Photos, Vine Videos, Links, etc. Using #LoGo4Glass Hashtag.

• Note - Congratulations! You have completed both the Hootsuite Certification Courseware and the Social Media Courseware.
• Be sure to go to "Profile" in the HootSuite U dashboard, view learning status, and issue certficate to get HootSuite Badge of accomplishmentand get listed in the Hootsuite Pro directory.

"Weekly Tasks"

Social Engagement - Post to Twitter, LinkedIn, Google+ and Facebook

Use Hootsuite Pro to Post To Twitter, LinkedIn and Facebook. You will have to copy and paste your posts to also post on G+.

* Reminder - Hootsuite works with G+ Pages but does not work with G+ Profile. Google has not shared the API for G+ Profile. 

 Over the course of this week (Mon., November 10 through Sun., November 17) send at least 10 class related posts on Twitter, LinkedIn, Facebook and G+. Posts not related to class do not count for the total.

Use the class Hashtag #NewhouseSM4 for class related posts on all platforms. Use #LoGo4Glass

Note: You cannot accrue the 10 posts on Twitter, LinkedIn, Facebook and G+ posts at one time, on one day. They must be spread out over 5-7 days with a maxium of 2 posts on each platform per day counting towards your total. (Ex - 2 tweets / G+ posts per day x 7 = 14 or 4 tweets)

2. #Logo4Glass App social shares (see Team Tasks):

•  G+/Facebook/Twitter/LinkedIn -  Post a with a link promoting #LoGo4Glass slideshare. Include the #LoGo4Glass Hashtag in your posts.

• Retweet / Reshare - RT on Twitter / Reshare on G+ / Post on Facebook & LinkedIn another student or team's #LoGo4Glass project update using the #LoGo4Glass Hashtag.
  

• Reply - @reply - to a different team's post on Twitter regarding their #LoGo4Glass share.  Include the #LoGo4Glass project Hashtag. Add a positive comment, or a suggestion for improvement and/or ask a question.

• +1 and Comment on G+ - to a different team's post about their #LoGo4Glass team progress, leave a comment on G+ about a different classmates' post. Add a positive comment or a suggestion for improvement or ask a question. Include the #LoGo4Glass project Hashtag in your Tweet.

• Comment on LinkedIn to a different team's Glass App blog post shared on LinkedIn.
  Use the #NewhouseSM4 and their project Hashtag.

• Like / Comment on Facebook to a different student or team's #LoGo4Glass App post shared on Facebook. Use the #LoGo4Glass projectHashtag.

3. Post one Vine or Instagram Video to practice creating shareable content. Read 4 story telling tips for making 6 second short films on vine  for inspiration. Examples: "#LoGo4 Glass Team meeting, #LoGo4Glass team project update, #LoGo4Glass team working,  etc." Use hashtag #LoGo4Glass

Share your video to G+, Facebook, Twitter, LinkedIn.

4.  Post one Photo representing a moment see examples above to also practice creating valuable content. Share your photo to all platforms using hashtag #LoGo4Glass.

5.  Send Direct Message to Instructor Assistant on G+, Facebook or Twitter when you have completed this list.

 

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Waveables, Wearables and Flyables: Your Body Is The Computer #bodycomputer #video

Waveables, Wearables and Flyables: Your Body Is The Computer #bodycomputer #video

Great event! Discussion and demos of augmented and virtual reality, gesture based interfaces, wearable technology, student Google Glass App one minute elevator pitches, and flying robot drones were shared  at the Waveables, Wearables and Flyables: Your Body Is The Computer #bodycomputer event on October 29, 2013 at the S.I. Newhouse School of Public Communications at Syracuse University.

Below please find the archived video footage from the live YouTube stream from the Google+ Hangout on air, photos, the results of the voting for the Google Glass app pitches, and the Hashtracking Report for the event hashtag #bodycomputer on Twitter. The #bodycomputer hashtag reached 66,1380 and had 356,405 timeline deliveries from 397 Total Tweets. There were  306 original Tweets, 77 Retweets and 14 @Message Tweets.

Note: Updated HD Digital footage from the event will be uploaded soon.

 

Dr. Frank Biocca, Chair of M.I.N.D. Lab demonstrating virtual reality with skeleton dissection. Photo through Google Glass #throughglass

Dan Pacheco,Chair of Journalism Innovation, demonstrating Leap Motion gesture interface with Skull. Photo through Google Glass #throughglass

Lorne Covington with NOIRFLUX "touching the sun" with Virtual Reality Wall. Photo through Google Glass. #throughglass

Dr. William J. Ward aka DR4WARD introducing Google Glass App development teams. Photo by Kelsey Capobianco

Student Robyn Wilk presenting #LoGo4Glass. Vine video by team member Zoe Bernstein.

Student Arland Whitfield preparing for takeoff with Robot Drone demonstration. Photo through Google Glass #throughglass

Waveables, Wearables and Flyables: Your Body Is The Computer from Dr. William J. Ward aka DR4WARD

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the"Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here:DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

What Are Best Practices For A Killer Elevator Pitch? #infographic

What Are Best Practices For A Killer Elevator Pitch? #infographic

Fortunepick.com

Bluecollaragency.com

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

 

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 20

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 20

Note: Make sure you are following the correct class name - COM 427 Social Media For Communicators and Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Fall 2013 - What We've Accomplished So Far!

There are four parts to this weekly "To Do" List: 

• Team Tasks - 3-2-1 Prepare for Launch!
  
• Readings / Assignments
• Hootsuite Certification Courseware & Social Media Courseware 
• "Weekly Tasks"

Team Tasks

Team Tasks - COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 - Wearable Technology - Developing A Google Glass App

 

Read & Review

Blogging & Search Engine Optimization (SEO)

• What Are The Most Popular Blogging Platforms and How Do They Compare? #infographic

• How Has Social Blogging Grown On Tumblr? #infographic

• What Does A Snapshot Of Tumblr Demographic Data Look Like In 2013? #infographic

• Creating a Blog, Managing Your Digital Personal Brand & Getting Started in WordPress

• 10 Tips for Writing the Ideal Blog Post #infographic

• What Are Key Elements For A Professional Blog Post? #infographic

• How Has Making It To The Top Of Search Engine Page Rankings Evolved And What Do You Need To Do Today To Be #1? #infographic

• How Does SEO Work? #infographic

• What Is SEO - Search Engine Optimization and What Do I Need To Know? #infographic

• What Do You Need To Know About SEO and Blog Design? #infographic

• WordPress Theme Cheat Sheet for How Your Blog Works #infographic

• How Can Blogging Help Small Businesses? #infographic

• What Are Some Ways To Repurpose A Blog Post? #infographic

• How Can You Get More Traffic On Your Business Blog? #infographic

Content Creation & Curation

• What Is The Content Curation Process In The Content Life Cycle? #infographic

• What Is The Content Curation Guide For SEO? #infographic

• What Is The Personal Knowledge Management - PKM Value In Content Curation? #infographic

• What Is Content Marketing? The 2011 CMI Content Marketing Playbook Explains #slideshow

• What Tactics and Strategies are Companies Using for Content Marketing? #infographic

• How Is Content Marketing Continuing To Be A Field Of Growing Success? #infographic

• What Are 22 Ways To Create Compelling Content? #infographic

• How Is Slideshare The Quiet Giant Of Content Marketing? #infographic

• What Are 10 Reasons To Do Social Marketing On Pinterest? #infographic
  

• What Are The Best Practices On Pinterest? #infographic

• What Are Advantages Of Pinterest Compared To Facebook? #infographic

• How Do Users Interact With Pins On Pinterest? #infographic

• DR4WARD on Slideshare

• DR4WARD on Pearltrees

• DR4WARD on Pinterest

• DR4WARD on Storify

• DR4WARD on RebelMouse

  Welcome to:

Log Into Hootsuite Pro

 Click on Tools  

Click on

1. From My Courses:

• Note - Congratulations! You have completed the Hootsuite Certification Courseware.
• Be sure to go to "Profile" in the HootSuite U dashboard, view learning status, and issue certficate to get HootSuite Badge of accomplishment and get listed in the Hootsuite Pro directory.  

2. From My Courses:

• View SCMD 140: Growing an Online Community
• Take SCDM 140 Exam

3. From My Courses:    

How the Best Brands Tell Stories Using Tumblr with Ari Levine

A Guide to Content Curation: How Social Media Changed the Game with Cameron Uganec

 

"Weekly Tasks"

Social Engagement - Post to Twitter, LinkedIn, Google+ and Facebook

Use Hootsuite Pro to Post To Twitter, LinkedIn and Facebook. You will have to copy and paste your posts to also post on G+.

* Reminder - Hootsuite works with G+ Pages but does not work with G+ Profile. Google has not shared the API for G+ Profile. 

 Over the course of this week (Mon., October 14 through Sun., October 20) send at least 20 class related posts on Twitter, LinkedIn, Facebook and G+. Posts not related to class do not count for the total. Use the class Hashtag #NewhouseSM4 for all class related posts on all platforms.

Note: You cannot accrue the 20 posts on Twitter, LinkedIn, Facebook and G+ posts at one time, on one day. They must be spread out over 5-7 days with a maxium of 4 posts on each platform per day counting towards your total. (Ex - 3 tweets / G+ posts per day x 7 = 21 or 4 tweets / G+ posts per day x 5 = 20)

Weekly tasks:

1. After watching their two @Hootsuite_U Webinars, follow @arilevine and @CAmeronU and thank them for their @Hootsuite_U webinars. Include the #NewhouseSM4  Hashtag in your Tweet.

 2. After your Glass App blog post is complete (see Team Tasks):

•  G+/Facebook/Twitter/LinkedIn -  Post a with a link promoting your blog post. Include the #NewhouseSM4 and your project Hashtag in your posts.

• Retweet / Reshare - RT on Twitter / Reshare on G+ / Post on Facebook & LinkedIn another Team's Glass App blog post using the #NewhouseSM4 and their project Hashtag.
  

• Reply - @reply - to a different team's post on Twitter regarding their Glass App blog post.  Include the #NewhouseSM4 and their project Hashtag. Add a positive comment, or a suggestion for improvement and/or ask a question.

• +1 and Comment on G+ - to a different team's post about their Glass App blog post, leave a comment on G+ about a different classmates' blog post. Add a positive comment or a suggestion for improvement or ask a question. Include the #NewhouseSM4 and their project Hashtag in your Tweet.

• Comment directly on different Team's blog post - Leave a comment on a different team's Glass App blog post. Add a positive comment or a suggestion for improvement or ask a question. Use the #NewhouseSM4 and their project Hashtag.

• Comment on LinkedIn to a different team's Glass App blog post shared on LinkedIn.
  Use the #NewhouseSM4 and their project Hashtag.

• Like / Comment on Facebook to a different team's Glass App blog post shared on Facebook.
  Use the #NewhouseSM4 and their project Hashtag.

• Send Direct Message to Instructor Assistant on G+ with a link to your finished post on your blog.

3. Post one Vine or Instagram Video to practice creating shareable content. Read 4 story telling tips for making 6 second short films on vine  for inspiration. Examples: "Team meeting, team project, team work,  a day in Newhouse" "An afternoon in the life of a social media student" or "the story of a brand", etc. Use hashtag #NewhouseSM4.

Share your video to G+, Facebook, Twitter, LinkedIn.

4.  Post one Photo representing a moment see examples above to also practice creating valuable content. Share your photo to all platforms using hashtag #NewhouseSM4.

5. Reshare - Reshare one of the posts from a pro that you that you found interesting. 

Be sure to include their +First name / last name userid on Google+ to give them credit. Include the #NewhouseSM4 Hashtag in your post.

6. Find & Follow - Find & Follow 5 more new people / organizations.  After following recommend to others on G+, Facebook, Twitter, LinkedIn. Include the #NewhouseSM4 Hashtag.

7. Send Direct Message to Instructor Assistant on G+, Facebook or Twitter when you have completed this list.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

 

Individual / Team Tasks - COM 600 Social Media Theory and Practice #NewhouseSM6 Fall 2013 - Wearable Technology - Developing A Google Glass App

Individual / Team Tasks - COM 600 Social Media Theory and Practice #NewhouseSM6 Fall 2013 - Wearable Technology - Developing A Google Glass App

Week 1. Week of 8/25 In-class demo of Google Glass

Week 2. Week of 9/1 Sept.  3 - Dan Schultz introduction and inspiration for making things

Week 3.  Week of 9/8 Student try Google Glass. (We are doing a demo of Google Glass in-class on Monday, 9/9. 

Tuesday, 9/10 Sean Branagan speaks to the students about Ideation, Innovation and forming winning teams. People can pitch their interests and ideas and then self select into teams based on interest or work as individuals.

Week 4. Week of 9/15 - Organizing the project communication.

A. Students will work as individuals or divide into teams. Each individual or team will create a name for the project and/or team (be professional). Create a project contact list and project document using Google Drive.

1.  Documents - Use Google Drive for project communciation to collaborate, share documents, create the PowerPoint.

Create a document and add each team member if any as editor and add your professor as a viewer.

2. Google Plus - Connect with your teammates and/or professor to create a team circle.

3.  Create a team Twitter list and add your teammates so you can follow each other easier on a Twitter list.

4.  Create a Hashtag for your project or team to organize your online communication and sharing. The Hashtag will be used on all social media platforms.

        5.  Connect with your teammates on LinkedIn.

6.  Create a group on LinkedIn - To discuss the project and share resources.

7.  Individuals and / or Teams are required to have one team meeting using Google+ Hangout.

B. Google Alert - Set up a Google Alert using a search term relevant to your topic or idea. Try multiple / different search terms. 

Google Alert is a free, automatic monitoring or listening service to help you monitor the web for new content of your choice.

Type: Select Everything.
How Often: Select as-it-happens
Email length:  Select up to 20 Results
Delivery to: select your free Gmail address.

 

 

 

Week 5. Week of 9/22 - Project Time

Week 6. Week of 9/29 - Project Time

Week 7.  Week of 10/6 - Students present to Panel of experts.

A.  Presentations will be Monday, October 7 and Wednesday, October 9.

B. You will be creating a "Pitch Deck" to present your idea to a panel of experts. We will be using Guy Kawasaki's How to Create an Enchanting Pitch and Pitch Deck Template as our model. Each team will have a 10 minute or less presentation.  

Pitch Deck Template by Guy Kawasaki from Quintin Adamis

Week 8. Week of 10/13 - From feedback refine and finalize ideas. Create presentation of idea. Share on social networks to crowdsource votes and receive feedback. Where? How?

After receiving feedback from the panel of experts, teams will revise their presenations before going public and sharing on social media. Teams will be sharing the projects on social media to get feedback and "votes" to determine the best idea. The winning idea will be developed into a Google Glass working prototype or App.

Week 9.  Week of 10/20 -  Tally the votes - and the winner is????

Week 10. Week of 10/27 - Start building the winning ideas, to be completed before Thanksgiving

Week 11.  Week of 11/3 - Build, build, build, make, make, make. 

Week 12. Week of 11/10 Build and Prepare Presentation!

Week 14.  Week of 11/17 - Idea must be completed and presented to class before Thanksgiving break!

Week 15 - Thanksgiving Break - No Class

Week 16 - Last class. Wrap up and recap!

Note:  Details - coming soon. 

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Team Tasks - COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 - Wearable Technology - Developing A Google Glass App

Team Tasks - COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 - Wearable Technology - Developing A Google Glass App

Week 1. Week of 8/25 In-class demo of Google Glass

Week 2. Week of 9/1 Sept.  3 and 4 - Dan Schultz introduction and inspiration for making things

Week 3.  Week of 9/8 Student try Google Glass. (We are doing a demo of Google Glass in-class on Monday, 9/9. 

Wednesday 9/11 Sean Branagan speaks to the students about Ideation, Innovation and forming winning teams.  Class break into small teams of 2-4. People can pitch their interests and ideas and then self select into teams based on interest.

Week 4. Week of 9/15 - Guest Speaker on Wearable Technology and Developing Apps for Google Glass.

A. Students will divide into teams of 3-4. Each team will create a name for the team (be professional) and create a team member contact list and project document using Google Drive.

1.  Documents - Use Google Drive for team communciation to collaborate, share documents, create the PowerPoint, and for live group chatting.

Create a team list and add each team member as editor and add your professor and instructor assistant as a viewer.

2. Google Plus - Connect with your teammates, professor, and instructor assistant to create a team circle.

3.  Create a team Twitter list and add your teammates so you can follow each other easier on a Twitter list.

4.  Create a Hashtag for your project or team to organize your online communication and sharing. The Hashtag will be used on all social media platforms.

        5.  Connect with your teammates on LinkedIn.

6.  Create a group on LinkedIn - To discuss the project and share resources.

7.  Teams are required to have one team meeting using Google+ Hangout.

B. Google Alert - Set up a Google Alert using a search term relevant to your topic or idea.  Each team member should try a different search term. 

Google Alert is a free, automatic monitoring or listening service to help you monitor the web for new content of your choice.

Type: Select Everything.
How Often: Select as-it-happens
Email length:  Select up to 20 Results
Delivery to: select your free Gmail address.

 

 

 

Week 5. Week of 9/22 - Team Time

Week 6. Week of 9/29 - Team Time

Week 7.  Week of 10/6 - Students present to Panel of experts.

A.  Presentations will be Monday, October 7 and Wednesday, October 9.

B. Your team will be creating a "Pitch Deck" to present your idea to a panel of experts. We will be using Guy Kawasaki's How to Create an Enchanting Pitch and Pitch Deck Template as our model. Each team will have a 10 minute or less presentation.  

Pitch Deck Template by Guy Kawasaki from Quintin Adamis

 

Week 7.  Week of 10/6 - Students present to Panel of experts.

Week 8. Week of 10/13 - From feedback refine and finalize ideas. Create presentation of idea. Share on social networks to crowdsource votes and receive feedback. Where? How?

After receiving feedback from the panel of experts, teams will revise their presenations before going public and sharing on social media. Teams will be sharing the projects on social media to get feedback and "votes" to determine the best idea. The winning idea will be developed into a Google Glass working prototype or App.

1. After presenting Google Glass ideas to panel of expert judges revise / improve your Glass App ideas and pitch presentation slide decks in response to judge feedback and prepare for launch on social networks.

2. After revising your Glass App and pitch presentation. Upload your presentation to SlideShare. Share link on G+, Facebook, Twitter, and LinkedIn. Use the #NewhouseSM4 and your team project Hashtag.

3. Add a new Post on your blog. Each team member needs to do an individual Blog post about the Glass App.

• Discuss the App.

• Describe how the team collaborated and what tools were used. (Hootsuite, Twitter, Google Drive, G+, Hangouts, Facebook, LinkedIn, Pinterest, Slideshare, Wordpress, Tumblr, Klout, etc. 

• Embed the SlideShare or Prezi on your blog.

•  Add an image in your post to your blog from your presentation.

• Embed a video or Vine about your App.

• Share link on G+, Facebook, Twitter, and LinkedIn using the #NewhouseSM4 and your team project Hashtag.

• Add a minimum of (3) three hyper-links.

• Use Categories and Keywords - Use these categories and keywords with your new post. You can add other new categories if you like.
  

Note:

• Spelling, grammar, and punctuation count. Spell check and proofread.  

•  Your Blog post headline should be something to get people interested in reading your post, not the class name or name of the assignment. Think about the headlines that get your interest.

After your blog post is complete: Share on G+/Facebook/Twitter/LinkedIn/Pinterest -  Post with a link promoting your blog post. Include the #NewhouseSM4 and your project Hashtag in your posts.

Week 9.  Week of 10/20 -  Run Analytics. Tally the votes - and the winner is????

Week 10. Week of 10/27 - Run Analytics. Tally the votes - and the winner is???? Start building the winning ideas, to be completed before Thanksgiving

Week 11.  Week of 11/3 - Build, build, build, make, make, make. 

Week 12. Week of 11/10 Build and Prepare Final Presentation!

Week 14.  Week of 11/17 - Idea must be completed and presented to class before Thanksgiving break!

Week 15 - Thanksgiving Break - No Class

Week 16 - Last class. Wrap up and recap!

Note:  Details - coming soon. 

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

What Type Of Digital Content Do You Need For The Different Stages Of The Purchasing Funnel? #infographic

What Type Of Digital Content Do You Need For The Different Stages Of The Purchasing Funnel? #infographic

• How Do Social Media Influence Consumers' Purchasing Decisions? #infographic

• What Is The Content Matrix And How Can It Help You Decide What Type Of Content To Create When? #infographic

• How Does Online Content Shape The Consumer Experience In The Sales Funnel? #chart

• What Type Of Digital Content Do You Need For The Different Stages Of The Purchasing Funnel? #infographic

• What Is The Online Buying Funnel And What Type Of Content Do You Need To Create For Each Step? #infographic

• What Is The Dynamic Customer Journey In The Sales Funnel? #chart

• What Is The Sales Search Funnel? #chart

• Applying Social Media Measurement to the Sales Funnel White Paper #slideshow

Business2Community

 

Printmediacentr.com

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest:http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

COM 600 Social Media Theory and Practice #NewhouseSM6 Fall 2013 "To Do" List - Due Mon., Sept. 16

COM 600 Social Media Theory and Practice #NewhouseSM6 Fall 2013 "To Do" List - Due Mon., Sept. 16

Note: Make sure you are following the correct class name - COM 600 Social Media Theory and Practice Hashtag - #NewhouseSM6.

You can also find the class schedule and progress here: COM 600 Social Media Theory And Practice #NewhouseSM6 Fall 2013 - What We've Accomplished So Far!

There are four parts to this weekly "To Do" List: 

• Guest Speaker
• Readings / Assignments
• Hootsuite Certification Courseware & Social Media Courseware
• "Weekly Tasks"

Google Glass Student Demo 

Students will demo Google Glass in class.

• How Does Google Glass Work? #infographic

• Google plans to launch app store for Google Glass next year

• Google Glass could be a $3B-per year cash cow.

• Sprint CEO Dan Hesse, fan of Glass, wants more wearables

• Google's Smartwatch Won't be a Smartwatch

Guest Speaker

Guest Speaker - Sean Branagan, Executive Director of the Center for Digital Media Entreprenuership, S.I. Newhouse School of Public Communications, Syracuse University

Topic: Team Work and Ideation for Entreprenuers & Innovation

Date: Tuesday, Sept. 10, 2:15 PM

Readings / Assignments

Read & Review

Please make sure you are caught up on past reading.

Social Media and Theory Reading

• Overview of over 90 Communication Theories
  

• Download and read: "Facbook Ruined My Marriage: Digital Intimacy Interference On Social Networking Sites by Lynessa Williams. Research study conducted by Lynessa Williams looking at how Facebook is impacting relationships and how traditional communication theory is applied to new social communications. Lynessa will be our guest speaker in next weeks class.

LinkedIn Resources (New Resources Related To This Weeks Assignment - See Below)

• What Do People See First When They Search Your Background On Google And What Can You Do About It? #infographic

• What Is The Growth Of LinkedIn Groups And How Useful Are They? #infographic

• 6 Easy Steps to Getting Started with LinkedIn Professionally for Students & Pros #video

• What Are 5 Simple Ways To Shine On LinkedIn? #infographic

• How Many Companies Are LinkedIn Users? #infographic

• How Did LinkedIn Revolutionize The World Of Recruiting? #infographic

• What Is The Ecosystem Of LinkedIn? #infographic

• What Are 10 Tips To Get A Good Job Via Social Media? #infographic

• Linked In Stats 2012 (slideshare)

• 12 Tips For Completing Your LinkedIn Profile & Connecting With LinkedIn #video

• How Is LinkedIn Growing as the Login of Choice for Business-to-Business (B2B) Sites? #infographic

• Who Really Uses LinkedIn? #infographic

• What Do People Really Do On LinkedIn? #infographic #study

• How Should You Really Use LinkedIn? #infographic

• Who Does B2B Marketing Better: Facebook or LinkedIn? #infographic

• How Does LinkedIn Work and How Many People Use It? #infographic

• Why Should You Spend More Time On LinkedIn And Less Time On Facebook? #infographic

Hootsuite Certification Courseware & Social Media Courseware

Welcome to:

Congratulations on joining the HootSuite University Higher Education Program! As part of the #NewhouseSM6 class, you will have free access to HootSuite Pro and HootSuite University for 90 days.

As part of the Higher Education program, you will have access to:

• HootSuite Pro, including the ability to add 1 team member and create 2 custom reports
• HootSuite University, including HootSuite and Social Media Training, along with access to our archive of webinars featuring respected industry professionals
• HootSuite Certification - students who complete their HootSuite training receive a badge verifying their expertise, and are added to our directory of HootSuite Certified Professionals

1. Log Into Hootsuite Pro

 2. Click on Tools  

3. Click on

4.From My Courses:

Click on Getting Started with Hootsuite

• View Hoot 120: Introduction to Engagement
• View Hoot 130: Introduction to Collaboration
• View Hoot 140: Introduction to Analytics

5. From My Courses:

• View Lesson 2: Creating a LinkedIn Profile in SCMD 110: Setting Up Your Social Media Profiles

• Note: You will take the SCMD exam only after completing all four lessons which will be later in the semester.

6. From My Courses:

• Listen to How To Strategically Grow Your LinkedIn Network with John Hill, Highered Evangelist with LinkeIn in Section 1. Social Network Specific Education.

Follow @linkedinjohn on Twitter and thank him for his @Hootsuite_U Webinar. Include the #NewhouseSM6 Hashtag in your Tweet.

"Weekly Tasks"

1. Start using LinkedIn

• Join LinkedIn and create a 85% or higher complete profile (see links above for video tips on creating and completing your LinkedIn profile.)

• Add your LinkedIn Account to your Hootsuite Dashboard.

• Connect on LinkedIn - Find Dr. William J. Ward aka DR4WARD on LinkedIn and invite him to connect with you. Use class hashtag in your message to connect.

2. Live Chatting - Twitter Chats

New to Tweet Chat? Read these 12 great tips: How to Be a Twitter Chat Champion from Heidi Cohen.

Participate in a live Twitter Chat:  

• Go to the List of Twitter Chats By Day of Week Read the descriptions and find a Hashtag for a live chat with a date and time that works with your schedule. You must participate in the Live Twitter Chat between Tuesday, Sept. 10 - Monday, Sept. 16. 

Here are a list of some of the top Twitter Chats. You can also use Google search to find Twitter Chats.

• 20 Top Media-Related Twitter Chats

• 8 Twitter Chats for the Sports Career-Minded

• 25 Twitter Chats Evey Entrepreneur Must Know...

• 13 Twitter Chats For #PR Pros

• 18 Marketing Twitter Chats

• #HSUChat - HootSuite University has a Twitter chat every week on Tuesday at 2 PM EST covering in-depth industry discussions about social media hot topics.

On the date and time of your selected live chat use Hootsuite to create a Hashtag stream to help put your blinders on to the Twitter-sphere while you monitor & chat.

• Add a stream on your Hootsuite social media dashboard for the Hashtag of the Twitter Chat so you can more easily follow the discussion. (Search for the Hashtag and add the stream)

• Warn your followers. Once you’re ready to join a chat, it’s good form to let your followers know that you may be sending a lot of tweets since you’re on a chat

• Introduce yourself to the live chat at the beginning - Example - "I'm studying Social Media in #NewhouseSM6 w/ @dr4ward We're learning about Twitter chats. This is my 1st time participating w/this chat"

• Note - After introducing yourself do not use the class hashtag. Only use the Twitter chat hashtag.

• Ask one question during the live chat related to the topic / discussion.

• Answer one question or share your opinion at least once during the live chat.

• One RT - Retweet another participants Tweet during the live chat that you find valuable.

• Thank the participants, contributors, etc. from the Twitter Chat at the end of the chat.

3. Get accustomed to Hootsuite

• Install Twitter, LinkedIn and any other accounts into your Hootsuite Dashboard
• "Pin" a default account. View Pinning or Unpinning Social Networks for help.
• practice scheduling feature, check out Easy Scheduling in the Hootsuite Dashboard for more information
• Practice posting to twitter and LinkedIn simultaneously (selecting both account boxes)

4.  Social Engagement - Use Hootsuite to Post On Twitter and LinkedIn:  Over the course of this week (Tues., Sept. 10 through Mon. Sept. 16) send at least 20 class related posts to Twitter and LinkedIn. Posts  not related to class do not count for the total. Use the class Hashtag #NewhouseSM6 for all class related posts.

Note: You cannot accrue the 20 tweets at one time, on one day. They must be spread out over 5-7 days with a maxium of 4 tweets per day counting towards your total. (Ex - 3 tweets per day x 7 = 21 or 4 tweets per day x 5 = 20)

Reply - @reply - to a Social Media pro that you recently follow and who follows you back and thank them for something that they shared that you find interesting. Tell them why? Include the #NewhouseSM6 Hashtag in your Tweet.

• Over the course of the week @Reply to all your classmates' tweets. You may not accrue all of your responses at one time. They must be spread out over 5 days with a maximum of 2 per day counting toward your total. Include the #NewhouseSM6 Hashtag in your Tweet.
  

• RT - Retweet one of the posts from a new Social Media Pro that you follow that you found interesting.  Be sure to include their Twitter userid with the @symbol to give them credit. Include the #NewhouseSM6 Hashtag in your Tweet. 

• Post a Tweet with a link to some interesting content related to our class discussion or readings and your interests using Hootsuite. Use the "add a link" and "shrink" on Hootsuite to shorten the link.

DM - Direct Message Instructor @DR4WARD on Twitter when you have completed this list.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 15

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 15

Note: Make sure you are following the correct class name - COM 427 Social Media For Communicators and Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Fall 2013 - What We've Accomplished So Far!

There are four parts to this weekly "To Do" List: 

• Guest Speaker
• Readings / Assignments
• Hootsuite Certification Courseware & Social Media Courseware
• "Weekly Tasks"

Google Glass Student Demo 

Students will demo Google Glass in class.

• How Does Google Glass Work? #infographic

• Google plans to launch app store for Google Glass next year

• Google Glass could be a $3B-per year cash cow.

• Sprint CEO Dan Hesse, fan of Glass, wants more wearables

• Google's Smartwatch Won't be a Smartwatch

Guest Speaker

Guest Speaker - Sean Branagan, Executive Director of the Center for Digital Media Entreprenuership, S.I. Newhouse School of Public Communications, Syracuse University

Topic: Team Work and ideation for Entreprenuers & Innovation

Date: Wednesday, Sept. 11, 2:15 PM

Readings / Assignments

Read & Review

Please make sure you are caught up on past reading.

• COM 427 Social Media For Communicators Syllabus - #NewhouseSM4 Fall 2013

LinkedIn Resources (New Resources Related To This Weeks Assignment - See Below)

• What Do People See First When They Search Your Background On Google And What Can You Do About It? #infographic

• What Is The Growth Of LinkedIn Groups And How Useful Are They? #infographic
  

• 6 Easy Steps to Getting Started with LinkedIn Professionally for Students & Pros #video

• What Are 5 Simple Ways To Shine On LinkedIn? #infographic

• How Many Companies Are LinkedIn Users? #infographic

• How Did LinkedIn Revolutionize The World Of Recruiting? #infographic

• What Is The Ecosystem Of LinkedIn? #infographic

• What Are 10 Tips To Get A Good Job Via Social Media? #infographic

• Linked In Stats 2012 (slideshare)

• 12 Tips For Completing Your LinkedIn Profile & Connecting With LinkedIn #video

• How Is LinkedIn Growing as the Login of Choice for Business-to-Business (B2B) Sites? #infographic

• Who Really Uses LinkedIn? #infographic

• What Do People Really Do On LinkedIn? #infographic #study

• How Should You Really Use LinkedIn? #infographic

• Who Does B2B Marketing Better: Facebook or LinkedIn? #infographic

• How Does LinkedIn Work and How Many People Use It? #infographic

• Why Should You Spend More Time On LinkedIn And Less Time On Facebook? #infographic

Hootsuite Certification Courseware & Social Media Courseware

Welcome to:

Congratulations on joining the HootSuite University Higher Education Program! As part of the #NewhouseSM4 class, you will have free access to HootSuite Pro and HootSuite University for 90 days.

As part of the Higher Education program, you will have access to:

• HootSuite Pro, including the ability to add 1 team member and create 2 custom reports
• HootSuite University, including HootSuite and Social Media Training, along with access to our archive of webinars featuring respected industry professionals
• HootSuite Certification - students who complete their HootSuite training receive a badge verifying their expertise, and are added to our directory of HootSuite Certified Professionals

1. Log Into Hootsuite Pro

 2. Click on Tools  

3. Click on

4.From My Courses:

Click on Getting Started with Hootsuite

• View Hoot 120: Introduction to Engagement
• View Hoot 130: Introduction to Collaboration
• View Hoot 140: Introduction to Analytics

5. From My Courses:

• View Lesson 2: Creating a LinkedIn Profile in SCMD 110: Setting Up Your Social Media Profiles

• Note: You will take the SCMD exam only after completing all four lessons which will be later in the semester.

6. From My Courses:

• Listen to How To Strategically Grow Your LinkedIn Network with John Hill, Highered Evangelist with LinkeIn in Section 1. Social Network Specific Education.

Follow @linkedinjohn on Twitter and thank him for his @Hootsuite_U Webinar. Include the #NewhouseSM4  Hashtag in your Tweet.

"Weekly Tasks"

1. Start using LinkedIn

• Join LinkedIn and create a 85% or higher complete profile (see links above for video tips on creating and completing your LinkedIn profile.)

• Add your LinkedIn Account to your Hootsuite Dashboard.

• Connect on LinkedIn - Find Dr. William J. Ward aka DR4WARD on LinkedIn and invite him to connect with you. Use class hashtag in your message to connect.

2. Live Chatting - Twitter Chats

New to Tweet Chat? Read these 12 great tips: How to Be a Twitter Chat Champion from Heidi Cohen.

Participate in a live Twitter Chat:  

• Go to the List of Twitter Chats By Day of Week Read the descriptions and find a Hashtag for a live chat with a date and time that works with your schedule. You must participate in the Live Twitter Chat between Monday, Monday, Sept. 9 - Sunday, Sept. 15. 

Here are a list of some of the top Twitter Chats. You can also use Google search to find Twitter Chats.

• 20 Top Media-Related Twitter Chats

• 8 Twitter Chats for the Sports Career-Minded

• 25 Twitter Chats Evey Entrepreneur Must Know...

• 13 Twitter Chats For #PR Pros

• 18 Marketing Twitter Chats

• #HSUChat - HootSuite University has a Twitter chat every week on Tuesday at 2 PM EST covering in-depth industry discussions about social media hot topics.

On the date and time of your selected live chat use Hootsuite to create a Hashtag stream to help put your blinders on to the Twitter-sphere while you monitor & chat.

• Add a stream on your Hootsuite social media dashboard for the Hashtag of the Twitter Chat so you can more easily follow the discussion. (Search for the Hashtag and add the stream)

• Warn your followers. Once you’re ready to join a chat, it’s good form to let your followers know that you may be sending a lot of tweets since you’re on a chat

• Introduce yourself to the live chat at the beginning - Example - "I'm studying Social Media in #NewhouseSM4 w/ @dr4ward We're learning about Twitter chats. This is my 1st time participating w/this chat"

• Note - After introducing yourself do not use the class hashtag. Only use the Twitter chat hashtag.

• Ask one question during the live chat related to the topic / discussion.

• Answer one question or share your opinion at least once during the live chat.

• One RT - Retweet another participants Tweet during the live chat that you find valuable.

• Thank the participants, contributors, etc. from the Twitter Chat at the end of the chat.

3. Get accustomed to Hootsuite

• Install Twitter, LinkedIn and any other accounts into your Hootsuite Dashboard
• "Pin" a default account. View Pinning or Unpinning Social Networks for help.
• practice scheduling feature, check out Easy Scheduling in the Hootsuite Dashboard for more information
• Practice posting to twitter and LinkedIn simultaneously (selecting both account boxes)

4.  Social Engagement - Use Hootsuite to Post On Twitter and LinkedIn:  Over the course of this week (Mon., Sept. 9 through Sun. Sept. 15) send at least 20 class related posts to Twitter and LinkedIn. Posts  not related to class do not count for the total. Use the class Hashtag #NewhouseSM4 for all class related posts.

Note: You cannot accrue the 20 tweets at one time, on one day. They must be spread out over 5-7 days with a maxium of 4 tweets per day counting towards your total. (Ex - 3 tweets per day x 7 = 21 or 4 tweets per day x 5 = 20)

Reply - @reply - to a Social Media pro that you recently follow and who follows you back and thank them for something that they shared that you find interesting. Tell them why? Include the #NewhouseSM4 Hashtag in your Tweet.

• Over the course of the week @Reply to a least five of your classmates' tweets. You may not accrue all of your responses at one time. They must be spread out over 5 days with a maximum of 2 per day counting toward your total. Include the #NewhouseSM4 Hashtag in your Tweet.
  

• RT - Retweet one of the posts from a new Social Media Pro that you follow that you found interesting.  Be sure to include their Twitter userid with the @symbol to give them credit. Include the #NewhouseSM4 Hashtag in your Tweet. 

• Post a Tweet with a link to some interesting content related to our class discussion or readings and your interests using Hootsuite. Use the "add a link" and "shrink" on Hootsuite to shorten the link.

5. DM - Direct Message Instructor Assistant @suyawang on Twitter when you have completed this list.

Note: You must be following the Instructor Assistant and they must be following you back for you to Direct Message them.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

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Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU