How Big Is The Digital Talent And Training Gap? #study
Click on images or here to download full study from the OMI - Online Marketing Institute
Excutive Summary:
1) There is a pervasive, deeply running digital marketing talent gap – a substantial difference between what employers value and what talent is available to them.
2) Employers perceive spotty levels of knowledge, skill level and experience – there is a need for talent at each level (entry, mid-tier and executive), with knowledge and skill gaps observed in the most crucial areas.
3) Significant challenges in locating talent results in a lack of consistency – a heavy reliance on referrals leads to hires based on subjectivity, without any industry standards or consistency indicated in performance expectations.
4) The industry is rife with missed opportunities in existing training and skills acquisition efforts – level-setting programs are infrequently used and underutilized, impeding returns on marketing investment.
5) Skill assessment plans lack consistent implementation, characterized by frequent dissatisfaction – Organizations recognize the value of assessment and measurement, yet an absence of industry-wide standards and insufficient onboarding programs puts employers at a competitive disadvantage, hampers career growth, and makes it increasingly difficult for individuals to prove their worth.
6) There is a broad sense of entitlement among young employees - Employers report a wide-spread attitude of entitlement among young hires. This attitude results in significant risk of career self-sabotage, and also interferes with the ability of the organization to generate results.
7) There is currently a need for solid, measurable, and accurate digital talent education - programs are sorely needed but few organizations implement any organized formal team training programs. Organizations aware of existing programs feel that these programs are not adequate or sufficient for their needs.
Click on images or here to download full study from the OMI - Online Marketing Institute
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Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
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