advertainment

August 20, 2018

How Does Advertising Using Emotional Appeals Perform Compared To Rational Content? #infographic

How Does Advertising Using Emotional Appeals Perform Compared To Rational Content? #infographic

180820-infographic-psychology-of-advertising-small

USC Dornsife College

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DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design.

Also find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Follow DR4WARD on Twitter: @DR4WARD

Aug 20, 2018 2:41:49 PM | ads, advertainment, Digging for Worms, Digital, DR4WARD, infographic, social engagement, Social Media, Social Networking

May 22, 2018

How Has Local Search Evolved And How Can You Improve Your Rankings? #infographic

How Has Local Search Evolved And How Can You Improve Your Rankings? #infographic

180517-infographic-local-search-small

MDGadvertising

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DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Follow DR4WARD on Twitter: @DR4WARD

May 22, 2018 8:13:38 AM | ads, advertainment, Advertising, Digging for Worms, Digital, DR4WARD, e-Commerce, eCommerce, infographic, search, Search Engine Optimization, SEO, social engagement, Social Media, Social Networking

April 06, 2016

What Does The Marketing Technology Landscape Look Like In 2016? How Much Has It Grown Over The Past 5 Years? #infographic

What Does The Marketing Technology Landscape Look Like In 2016? How Much Has It Grown Over The Past 5 Years? #infographic

Go to Scott Brinker @ChiefMartec to get all the details and in-depth explanation. Click on images to enlarge.

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Count_marketing_tech_landscape_2016_600px

The top 5 largest categories, by number of solutions included, are:

  1. Sales Automation, Enablement & Intelligence (220)
  2. Social Media Marketing & Monitoring (186)
  3. Display & Programmatic Advertising (180)
  4. Marketing Automation & Campaign/Lead Management (161)
  5. Content Marketing (160)

Marketing_tech_landscape_timeline_2016

Platform_to_multiplatform

Ipaas_category_2016_600px

 

Martech_entrants_exits

Scott Brinker @ChiefMartec

I look 4Ward to your feedback.

Keep Digging for Worms!

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Follow DR4WARD on Twitter: @DR4WARD

Apr 6, 2016 6:02:37 AM | advertainment, content curation, content marketing, Customer Relationship Management, data mining, Digging for Worms, Digital, DR4WARD, e-Commerce, eCommerce, enterprise, experience economy, infographic, social engagement, Social Media, Social Networking

February 12, 2014

Why Do We Need A New Breed Of Storytellers And What Is The Evolution of Storytelling? #transmedia #video #slideshow

Why Do We Need A New Breed Of Storytellers And What Is The Evolution of Storytelling? #transmedia #video #slideshow

A brilliant presentation by Robert Pratten, CEO of Transmedia Storyteller Ltd and Pervasive Storying Telling Platform Conducttr.

Bonus: What Are 5 Important Steps For Transmedia Storytelling? #infographic

Screen Shot 2014-02-12 at 5.17.29 AM Screen Shot 2014-02-12 at 5.19.10 AM

TransmediaFranchise2

 

Screen Shot 2014-02-12 at 4.50.05 AM

 

Screen Shot 2014-02-12 at 5.13.55 AM

 

 

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Photomariage

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

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Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Feb 12, 2014 6:44:27 AM | 360 Degree Branding, advertainment, Advertising, Branded Entertainment, content marketing, copywriting, Creativity, Digging for Worms, Digital, DR4WARD, Film, Google, Higher Education, infographic, innovation, Integrated Marketing Communications, Mobile, Ph.D. in Media and Information Studies, Public Relations, S.I. Newhouse School of Public Communications, slideshow, smartphone, social engagement, Social Media, Social Networking, Syracuse University, transmedia, Twitter

July 23, 2013

Which Forms Of Advertising Do Consumers Trust Most? #infographic

Which Forms Of Advertising Do Consumers Trust Most? #infographic

Ad-0207_1600
GetAmbassador.com

Guest post by Yin Wu

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Jul 23, 2013 9:44:17 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, advertainment, Advertising, alternative media, B2B, B2C, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, cross-cultural marketing, demographics, Digging for Worms, Digital, digital literacy, DR4WARD, G+, global marketing, Google, Higher Education, infographic, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, Market Research, marketing, Michigan State University, new capitalism, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, Public Relations, Public Relations Social Media, research, S.I. Newhouse School of Public Communications, SMMMagazine, social commerce, Social Media, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

July 08, 2013

What Is The Influence Of YouTube On Advertising? #infographic

What Is The Influence Of YouTube On Advertising? #infographic

Infographic-advertisers-you-need-youtube-475

MDGadvertising

Guest post by Yin Wu

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Jul 8, 2013 8:15:26 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, advertainment, Advertising, alternative media, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, cross-cultural marketing, Digging for Worms, Digital, DR4WARD, Dynamic visualization, G+, global marketing, Google, Higher Education, infographic, information design, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, m-commerce, marketing, Michigan State University, Newhouse School, online video, Ph.D. in Media and Information Studies, Pinterest, Public Relations, Public Relations Social Media, S.I. Newhouse School of Public Communications, SMMMagazine, social business, Social Media, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, video, Visualization, Web/Tech, Youtube

June 11, 2013

Where Is The Growth Of Social Media Advertising? #infographic

Where Is The Growth Of Social Media Advertising? #infographic

SocialMediaAd_0517_3
Experience Advertising

Guest post by Yin Wu

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Jun 11, 2013 8:32:57 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, advertainment, Advertising, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, cross-cultural marketing, Digging for Worms, Digital, DR4WARD, G+, global marketing, Google, Higher Education, infographic, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, Public Relations, Public Relations Social Media, S.I. Newhouse School of Public Communications, SMMMagazine, social commerce, Social Media, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

January 31, 2013

What Is A Social Resume And How Does It Work For Your Job Search? #infographic

What Is A Social Resume And How Does It Work For Your Job Search? #infographic

SocialResume
OnlineColleges via Mashable

Guest post by Yin Wu

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle:Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Jan 31, 2013 10:24:42 AM | #CannesLions, 360 Degree Branding, @Cannes_Lions, advertainment, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, cross-cultural marketing, Digging for Worms, Digital, DR4WARD, G+, global marketing, Google, Higher Education, infographic, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Pinterest, Public Relations, S.I. Newhouse School of Public Communications, SMMMagazine, social business, Social Media, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

June 18, 2012

How Can Social Media Help The Proactive Job Seeker? #infographic

How Can Social Media Help The Proactive Job Seeker? #infographic

Social-media-job-search-e1339956505450

Via The Undercover Recruiter

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Guest post by Brianne Boysen

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Brianne Boysen
By Brianne Boysen
Jun 18, 2012 6:28:07 PM | 360 Degree Branding, @Cannes_Lions, advertainment, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, cross-cultural marketing, Digging for Worms, Digital, DR4WARD, Facebook, G+, global marketing, Google, Higher Education, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, LinkedIn, marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Public Relations, S.I. Newhouse School of Public Communications, SMMMagazine, Social Media, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech

July 14, 2011

What Is The State Of The Internet And Social Media Globally Right Now? Great Real-time Interactive Data Visualization #infographic

What Is The State Of The Internet And Social Media Globally Right Now?

Click On Image or Click Here For: Real-time Interactive Data Visualization #infographic

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Created by: Online Schools 

I look 4Ward to your feedback.

Keep Digging for Worms!

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Jul 14, 2011 12:19:11 PM | 360 Degree Branding, @Cannes_Lions, advertainment, Cannes Lions, Cannes Lions International Festival of Creativity, Creativity, cross-cultural marketing, Digging for Worms, Digital, DR4WARD, global marketing, Higher Education, innovation, Integrated Marketing Communications, International Marketing, Internet Marketing, Michigan State University, Newhouse School, Ph.D. in Media and Information Studies, Public Relations, S.I. Newhouse School of Public Communications, SMMMagazine, social engagement, Social Media, Social Media Marketing Magazine, Social Media Syracuse University, Social Networking, Syracuse University, Twitter, Web/Tech
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Dr. William J. Ward aka DR4WARD

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